Practical AI for every deal.

Guides, ideas, and workflows for using AI in sales to prepare faster, follow up better, and keep deals moving.

Blog

HubSpot MCP: how to connect Claude to HubSpot

HubSpot’s official Claude connector, step by step: who connects first, what Claude can read and change, and the prompts reps use for pipeline reviews and deal updates.

6 min read
Blog

How to connect Claude to Salesforce

The admin checklist for connecting Claude to Salesforce through its hosted MCP servers, which server to give reps, and how Claude compares with Agentforce.

7 min read
Blog

How to connect Claude to Gmail

Google’s official Gmail connector for Claude: setup, what it can read and send, how approvals keep it safe, more than one account, and follow-ups in your voice.

6 min read
Blog

Claude and Slack: three ways to use them together

Slack’s connector, @Claude in your channels with Claude Tag, or Slack’s MCP server in Claude Code: what each one does, who sets it up, and how reps use it on deals.

7 min read
Blog

Gong MCP: how to connect Gong to Claude

Gong’s official MCP server, step by step: the tech admin setup, the three read-only tools, what it leaves out, and prompts that work a deal across every call.

6 min read
Blog

Granola MCP: how to connect Granola to Claude

Granola’s official connector for Claude: four-step setup, what Claude can read on each Granola plan, and how to turn a call into a recap and a CRM update.

5 min read
Blog

Build vs. buy AI sales agents: a business case for your leadership team

Deciding whether to build AI agents for your sales team or buy them? Here's what it takes, what it costs, and the questions to answer. Send it to whoever makes the call.

Kim Hacker · 5 min read
Product Updates

Embed call recordings and videos in sales rooms

Share a link with Arrows, and it decides where it belongs in the room and embeds it.

3 minutes
Blog

Is Claude still enough for your sales team? A two-minute check

For one or two sellers, a good Claude setup is often all you need. Answer ten yes-or-no questions to see whether your team has outgrown it.

Kim Hacker · 2 min read
Product Updates

Smaller improvements from October 2026

Clearer playbook edits, photos for the people on your deals, and a handful of fixes.

2 minutes
Product Updates

Sales rooms get a new design and one place to set your brand

Set your brand once, and every room Arrows builds looks like it came from your team.

4 minutes
Blog

Sales follow-up: how often to follow up, and what to do when a deal goes quiet

Forget the count of days. Your buyer already told you when to follow up: the dates they gave you on the call. Here's how to time every note to those dates, stage by stage, and what to do when one passes with no word.

Kim Hacker · 7 min read
Blog

How to update your CRM automatically after sales calls

Let AI do the typing after every call. Then decide, field by field, what it can save on its own and what a rep should approve first. Split the CRM by what a wrong value costs, not by how sure the model is.

Kim Hacker · 7 min read
Blog

How to use AI in sales: what to hand off, and what to keep

Use AI in sales for the work around the selling: research before a call, the recap and follow-up after it, CRM updates, and chasing deals that go quiet. Hand off the work that has to happen on every deal, use AI as a helper where the rep decides, and keep the selling itself with your reps.

Kim Hacker · 6 min read
Blog

Multi-threading in sales: go through your champion, not around them

Multi-threading in sales means building relationships with several people at the buying company, so a deal doesn't hang on one contact. Do it through your champion, not around them: confirm they'll help, ask for each introduction in a way that makes them look good, and bring in the executive around the third touch, not the first.

Kim Hacker · 7 min read
Product Updates

Approve the day's work one item after another in your Sales Workspace

Work through everything Arrows prepared, one item after another, without going back to the home page.

4 minutes
Blog

What is promptless AI?

Promptless AI is AI whose work starts from events, not from someone typing a request. A call ends or a buyer replies, and the AI works out what that means and prepares the next piece of work for a person to check. In sales, the best versions decide that next step from your team's own playbook.

Kim Hacker · 5 min read
Blog

Gong alternatives: what to switch to, and what to keep

Six Gong alternatives sorted by what your team used Gong for, and where Arrows fits whether you switch or keep Gong.

Kim Hacker · 7 min read
Blog

AI sales agents for B2B sales teams: which one fits which job

Most lists of AI sales agents are about filling the top of the funnel. This one sorts eight agents by the job they do, including the one most lists skip: working the deals already in your pipeline.

Kim Hacker · 9 min read
Blog

Claude connectors for sales teams: every sales tool that works with Claude

What Claude connectors are, what they can see, and every sales tool that connects to Claude, with step-by-step guides for HubSpot, Salesforce, Gmail, Slack, Gong, and Granola. Updated October 2026.

Kim Hacker · 9 min read
Product Updates

Arrows checks your calendar before suggesting meeting times

Meeting times in the emails Arrows drafts now come from your real availability.

3 minutes
Product Updates

Arrows now runs on Claude 5

The AI behind your gameplans, follow-ups, and briefs now runs on the latest Claude models.

2 minutes
Product Updates

Arrows now works in the tools your team already uses

Connect your tools once, and Arrows works in them, with you deciding what it can do on its own.

4 minutes
Product Updates

BCC every email you send from Arrows

Emails you send from Arrows land in your CRM or any other system that logs email by BCC.

3 minutes
Product Updates

Connect Zoho CRM, Gong, and AskElephant to Arrows

One place to see what is connected, what each tool shares with Arrows, and what to connect next.

3 minutes
Product Updates

Create Arrows spaces exactly when you want them

Set the rules once, and Arrows opens a space with the right playbook the moment a deal matches.

4 minutes
Product Updates

Add your own notes to every Arrows space

Write down what you know about a deal, and Arrows uses it in everything it prepares.

3 minutes
Blog

Scheduled tasks in Claude for sales: the setup that runs your morning for you

Claude can run your sales work on a schedule, in the cloud, even with your laptop closed. Here's why we tell every rep to use it, the sales use cases worth scheduling, and the 8am daily brief setup that does your admin before your first coffee.

Kim Hacker · 6 min read
Blog

We tried running our sales team in Claude. Here's where it broke.

In early 2026 our two reps stopped opening HubSpot and ran every deal through Claude. The first two weeks were great. Here's what broke once it had to work for a team, and what we built because of it.

Kim Hacker · 6 min read
Product Updates

Tell Arrows about your company once

Write down what you sell, who you sell to, and how you win. Arrows reads it on every deal.

3 minutes
Product Updates

Smaller improvements from September 2026

The smaller updates from September that make Arrows easier to use every day.

2 minutes
Product Updates

See how much work Arrows does for your team and who uses it most

How much work Arrows did across your deals, how much your team used, and a leaderboard by rep.

3 minutes
Product Updates

Ramble is now the default way to talk to Arrows

Say what you want changed, and Arrows does it. Chat and change requests now start with your voice.

3 minutes
Product Updates

Arrows now connects to Granola and Fireflies and reads full call transcripts

Two more call recorders to connect, and Arrows now works from every word of the call.

3 minutes
Product Updates

New Arrows spaces start with the whole story

Arrows pulls in the meetings, emails, and calls for a deal the moment you create its space, so it starts with the full history.

3 minutes
Product Updates

Your Deal Gameplan now schedules work waiting on you for today

Work waiting on you shows up today, new requests get their own step, and the plan respects your meeting times.

3 minutes
Product Updates

See everything Arrows knows about a deal in one place

Every person, meeting, email, note, and call on a deal, in one place you can search.

3 minutes
Product Updates

Your Sales Workspace now opens on a home page built around your day

Your meetings, the deals that need you, and the next step on every active deal, all on one page.

3 minutes
Product Updates

Arrows now writes emails in your style with your signature

Set your signature once and tell Arrows how you write. Every draft comes out closer to something you would send.

3 minutes
Product Updates

New teammates now get a guided setup in Arrows

A few quick steps on first sign-in, so every new rep starts with their tools connected and their notifications set.

3 minutes
Product Updates

Get Arrows notifications by email

The same heads-up you get in Slack, now in your inbox, with control over which ones you get where.

3 minutes
Product Updates

Deal Gameplan steps now show what Arrows did and what it needs from you

Open a step and see what Arrows did, what it needs from you, and why the step exists.

3 minutes
Product Updates

Edit email drafts yourself, right in Arrows

Fix a word yourself, ask Arrows for bigger changes, and never send an email with a missing detail.

3 minutes
Product Updates

Smaller improvements from August 2026

The smaller changes from August that make Arrows clearer and easier to use every day.

2 minutes
Product Updates

Connect Google Workspace or Microsoft 365 to Arrows

Your calendar and inbox, connected to every deal, with follow-ups you can send without leaving Arrows.

4 minutes
Product Updates

Bring your Grain and Fathom call recordings into Arrows

Every recorded call lands in the deal it belongs to, with the summary and the full transcript.

3 minutes
Product Updates

Join or leave the Arrows space for any deal

Add yourself to the deals you help with, and step off the ones you have handed to someone else.

3 minutes
Product Updates

Use Arrows on your phone

Review the work Arrows prepared, check what is next, and keep deals moving from wherever you are.

3 minutes
Blog

Meet the new Arrows

The new Arrows is an agent-native platform that gives every deal a gameplan and does the follow-through for your reps. Here is why we built it, and what it means for customers using onboarding plans and sales rooms.

Daniel Zarick · 6 min read
Product Updates

Know when a buyer opens your sales room

Get a Slack message the moment a buyer opens your sales room, and follow up while the deal is on their mind.

3 minutes
Product Updates

A smarter resource library

Arrows now understands what is inside your resources, so it picks the right one for each buyer, wherever it is writing.

4 minutes
Product Updates

Edit CRM updates before you push them to HubSpot

Fix a close date or a deal stage in a click, then push the update to HubSpot.

3 minutes
Product Updates

A new look for Arrows that shows what it is doing

An animated orb that shows when Arrows is listening, thinking, or working, and which deals have work ready for you.

3 minutes
Product Updates

Arrows now writes follow-ups to the whole buying group

Arrows now writes to everyone who should hear from you, and copies the people who should be in the loop.

3 minutes
Product Updates

Turn on two-factor authentication for your Arrows account

Add a code from your authenticator app to your sign-in, so a password alone is never enough to get into your account.

3 minutes
Product Updates

Arrows now knows what you are looking at

Ask about "this deal" or "this email" and Arrows knows exactly what you mean.

3 minutes
Product Updates

Smaller improvements from July 2026

More reliable syncing, sales rooms that work better on phones, easier invites, and more small fixes from July.

2 minutes
Product Updates

Arrows now creates spaces only for deals your team owns

Spaces for the deals your team actually works, two new ways to start one, and the full history on busy deals.

3 minutes
Product Updates

A new design for every Arrows space

A cleaner space for every deal, with a timeline of what happened and what Arrows did about it.

3 minutes
Product Updates

Emails Arrows writes for you no longer use em dashes

A small punctuation change so your follow-ups sound like you, not like a machine.

2 minutes
Product Updates

Arrows now sends one Slack message for each step that needs you

Fewer pings, more context: one Slack message for everything a step needs from you.

3 minutes
Product Updates

Smaller improvements from June 2026

Pipeline search, quicker email copying, a tidier side nav, and more small fixes from June.

2 minutes
Product Updates

Your gameplan now keeps up with rescheduled meetings and edited notes

Rescheduled meetings, edited notes, and calls in progress now update the plan the way you would.

3 minutes
Product Updates

Check off the work you handled yourself

Check off work you handled yourself, so your list only shows what still needs you.

3 minutes
Product Updates

Arrows now works with Pipedrive and Close

Teams on Pipedrive or Close can now connect their CRM and let Arrows work every deal.

3 minutes
Product Updates

Every deal now gets a step-by-step gameplan

A step-by-step plan for every deal, with the follow-ups, CRM updates, and briefs inside the step they belong to.

4 minutes
Blog

Claude sales skills: what they are and the 12 we give away for free

Claude sales skills are repeatable workflows you install once and run every day: daily briefs, meeting prep, follow-ups, pipeline reviews. Here's what they are, why they beat saved prompts, and how to install the 12 free Arrows skills in two minutes.

Kim Hacker · 7 min read
Product Updates

See every meeting and its prep in your Sales Workspace

One screen for your day: every meeting, the prep for it, and the work waiting on you.

3 minutes
Product Updates

Arrows now writes a pre-call brief for every deal meeting

A short brief for every deal meeting, ready before your day starts, with no tabs to dig through.

3 minutes
Blog

How to turn sales discovery into buyer-facing content (automatically)

Most reps do great discovery. Then it dies in the CRM. Here's how to turn one call into a buyer-ready case to buy, automatically, using AI agent blocks in Arrows.

Daniel Zarick · 5 minutes
Blog

How to use AI to write the best sales follow-up email in seconds

What makes a sales follow-up email work, the format we use after discovery calls, and how Arrows drafts it within seconds of the call ending.

Kim Hacker · 8 minutes
Blog

How to get prospects to actually use your sales room

Learn how to make your sales rooms more engaging, actionable, and buyer-friendly. These practical tips help you drive return visits, keep momentum, and ultimately close more deals.

Allan Formigoni · 4 minutes
Blog

What makes a high-performing digital sales room

Want to build sales rooms that actually help close deals? Learn the key traits of high-performing Arrows sales rooms based on real customer usage and data.

Shareil Nariman · 2 minutes
Blog

How to use AI to keep your sales rooms updated

Arrows Intelligence reads calls, notes, and emails from your connected HubSpot deal, then suggests smart updates to keep your sales room current.

Shareil Nariman · 2 minutes
Product Updates

How to automatically add call recordings to your digital sales rooms

Arrows sales rooms now automatically suggest adding any call recordings synced to your HubSpot deal from tools like Grain, Fathom, Gong, and more.

Kim Hacker · 2 minutes
Blog

4 simple steps to build an effective digital sales room

Learn how to build effective, repeatable sales rooms in Arrows using templates, the block library, and AI suggestions inside HubSpot.

Shareil Nariman · 3 minutes
Blog

How to create a digital sales room template in Arrows for your HubSpot deals

Learn how to build a digital sales room template for your HubSpot deals using Arrows, complete with sections for next steps, meeting links, call recordings, and essential buyer resources.

Allan Formigoni · 6 minutes
Product Updates

Introducing one-click sales follow-ups

Learn how to use Arrows sales rooms to create personalized, one click follow-up emails without the manual busywork.

Allan Formigoni · 3 minutes
Product Updates

New activity levels for sales rooms

Activity levels gives your sales team visibility into which rooms are hot, engaged, stalled, or unopened to prioritize follow-ups and take action exactly when needed.

Allan Formigoni · 2 minutes
Product Updates

Introducing Arrows AI-powered digital sales rooms

See how Arrows Intelligence analyzes call recordings, emails, and deal notes to automatically suggest updates for your digital sales rooms, turning every interaction into an opportunity to move deals forward.

Allan Formigoni · 3 minutes
Blog

7 best digital sales room software in 2025 [reviewed]

Looking for the best digital sales room software in 2025 to shorten the deal cycle and increase your sales reps’ close rate?

Allan Formigoni · 10 mins
Blog

Walk the Talk #1: increasing win rates with Arrows sales rooms

Arrows Head of Sales Grant Jones shares how sales rooms help him control the narrative, empower champions, and accelerate deals without overhauling his approach.

Grant Jones · 2 mins
Product Updates

Introducing Arrows sales rooms: allow your team to control the narrative

Arrows sales rooms give each deal a dynamic page that keeps prospects engaged and helps your team sell between meetings.

Allan Formigoni · 4 minutes
Blog

Leveraging HubSpot integrations to succeed in modern-day sales

Shauntle Barley · 6 minutes