Sales rooms that build themselves
Your buyer opens a room that looks like your best designer spent a week on it. Your rep never touched it. And every deal in your pipeline gets one, rewritten each time the buyer emails, asks a question or brings in someone new.
Pulls all your context
Your CRM
Your notetaker
Your email and calendar
- Reading a playbook action“After discovery, show what we heard and the path to a decision. Make it easy to book the next call.”
- Reading the dealEverything on this deal so farDiscovery call, 42 minHubSpot deal6 emails
- Reading the section libraryCover, what we heard, a customer story, where we are, book time
- Building the pageThe cover first, from what Oakridge Builders said on the call
- Writing what we heardThree problems in their words, and a customer who solved them
- Placing the path to a decisionThe steps they described
- New email from Priya, CFO“What would 40 seats cost on an annual plan?”
- Adding the quoted pricing, up topIt answers the question, so it goes first
- Sales room updatedYour rep gets a note with what changed
- Reading a playbook action“After discovery, show what we heard and the path to a decision. Make it easy to book the next call.”
- Reading the dealEverything on this deal so farDiscovery call, 42 minHubSpot deal6 emails
- Reading the section libraryCover, what we heard, a customer story, where we are, book time
- Building the pageThe cover first, from what Vantage Robotics said on the call
- Writing what we heardThree problems in their words, and a customer who solved them
- Placing the path to a decisionThe steps they described
- New email from Marcus, VP Engineering“Can we price this per device at 4,000 units?”
- Adding the quoted pricing, up topIt answers the question, so it goes first
- Sales room updatedYour rep gets a note with what changed
- Reading a playbook action“After discovery, show what we heard and the path to a decision. Make it easy to book the next call.”
- Reading the dealEverything on this deal so farDiscovery call, 42 minHubSpot deal6 emails
- Reading the section libraryCover, what we heard, a customer story, where we are, book time
- Building the pageThe cover first, from what Kestrel Hotels said on the call
- Writing what we heardThree problems in their words, and a customer who solved them
- Placing the path to a decisionThe steps they described
- New email from Elena, COO“What does it cost to start with three properties?”
- Adding the quoted pricing, up topIt answers the question, so it goes first
- Sales room updatedYour rep gets a note with what changed
- Reading a playbook action“After discovery, show what we heard and the path to a decision. Make it easy to book the next call.”
- Reading the dealEverything on this deal so farDiscovery call, 42 minHubSpot deal6 emails
- Reading the section libraryCover, what we heard, a customer story, where we are, book time
- Building the pageThe cover first, from what Brightside Studios said on the call
- Writing what we heardThree problems in their words, and a customer who solved them
- Placing the path to a decisionThe steps they described
- New email from Sam, Head of People“Is it per hire or per seat?”
- Adding the quoted pricing, up topIt answers the question, so it goes first
- Sales room updatedYour rep gets a note with what changed
Your reps never build or update a room again
In most sales room tools, the rep builds the room, then has to remember to update it after every call and every email. Arrows does all of it, on every deal, so the room is current whenever your buyer opens it.
The work a sales room takes on one deal
8 of 8 done by Arrows
2h 0m
rep time back on this deal
- Pick a template10 min
- Write the intro for this buyer15 min
- Find the right case studies and docs20 min
- Add the recording after each call10 min
- Rewrite what we heard20 min
- Update the mutual action plan10 min
- Swap in pricing when terms change15 min
- Answer the question they emailed20 min
60%
of teams say their biggest sales room problem is reps not keeping rooms updated
48%
of sales rooms created never get any buyer engagement
Source: Flowla, State of Digital Sales Rooms 2026.
Your buyer will think you made it just for them
Each room uses the seller’s brand, read from its website, and is written for the prospect: their company, what they said on the call and where the deal is now.
RampMarlowe & Finch
SuperhumanBellwether
GranolaFernway
PatchSummit Stride
RipplingCopperline
StripeHearth Goods
Octopus EnergyCrumb & Co
FlankKestrel
FigmaBramble Ridge
WebflowBrindle Coffee
RoadRunnerHarvest Lane
Wispr FlowHarborline
MercuryLarkspur
NotionWren & Hollow
LinearKestrel
AirtableMaplewood Events
Cal.comTidewell Health
CalendlyHarborview
LoomAtlas Field
RetoolPort & Pine
VercelThe Marlow Review
Most selling happens when you're not there. So it's really equipping your champion to be a better salesperson or advocate for your product.Read customer story →
Harris Kenny
Founder at OutboundSync
One room, from first call to signed
Watch one deal play out. Every call, email and new person on the thread changes the room: what they said, the recordings, answers to their questions, the right resources and a current mutual action plan.
Your playbook says
“Before a first call, introduce the rep and share the agenda.”
Then this happened
Meeting booked with the championHubSpot deal and the calendar inviteArrows is deciding
Reading the deal and choosing what this buyer needs next
Arrows changed the room
Added Team card with a booking linkSo the buyer can move the call without an email- Added What we’ll coverFrom the questions on their demo form
- Added Customer storyA builder their size, from your library
Oakridge Builders room Built before the first call
Prepared for Oakridge Builders
Every job on schedule, from bid to handover
What we’ll cover
Thursday, 30 minutes
- Your setupHow it works today
- Your goalsWhat changes this year
- Next stepsIf it fits
Teams like yours
Change orders used to sit for a week. Now they’re approved the day they come in.
Talk to Jordan any time
Your playbook says
“After discovery, show what we heard and the plan we agreed to.”
Then this happened
Discovery call endedGong recording and transcriptArrows is deciding
Reading the deal and choosing what this buyer needs next
Arrows changed the room
- Added What we heardTheir problems in their words, with a customer story to match
- Added Call recordingThe recording and a one-line summary of the call
- Added Mutual action planThe steps both teams agreed to on the call
Oakridge Builders room Updated after the call
Prepared for Oakridge Builders
Every job on schedule, from bid to handover
What we heard
Three things that slow Oakridge Builders down
- 01Change orders“They sit in an inbox for a week”
- 02Handovers“The site never has the latest plan”
- 03Reporting“Friday is spreadsheet day”
- “A team their sizeCustomer story
Call recording
Discovery call, 42 minutes
Change orders first, then site handovers. Pricing comes next.
Mutual action plan
Live by March 1
- DiscoveryDone
- KickoffTarget: March 1
Talk to Jordan any time
Your playbook says
“When a buyer asks a question, answer it in the room.”
Then this happened
“Does this sync with Procore?”Email reply in GmailArrows is deciding
Reading the deal and choosing what this buyer needs next
Arrows changed the room
- Added Your questions, answeredThe answer, the setup guide and a short video
- Updated Mutual action planTechnical check added for next week
Oakridge Builders room Updated after the email
Prepared for Oakridge Builders
Every job on schedule, from bid to handover
Your questions, answered
Yes, it syncs with Procore
Setup takes about a day.
- ProjectsOn trackSynced
- Change ordersOn trackSynced
- DrawingsOpenDay 2
- 4 minute walkthroughVideo
What we heard
Three things that slow Oakridge Builders down
- 01Change orders“They sit in an inbox for a week”
- 02Handovers“The site never has the latest plan”
- 03Reporting“Friday is spreadsheet day”
- “A team their sizeCustomer story
Call recording
Discovery call, 42 minutes
Change orders first, then site handovers. Pricing comes next.
Mutual action plan
Live by March 1
- DiscoveryDone
- Technical checkFeb 4 · Sam
- KickoffTarget: March 1
Talk to Jordan any time
Your playbook says
“When finance joins, lead with pricing and the business case.”
Then this happened
The CFO joined the email threadCFO cc’d on a reply in GmailArrows is deciding
Reading the deal and choosing what this buyer needs next
Arrows changed the room
- Added Pricing and the business casePut at the top, with the ROI calculator in their numbers
- Updated Mutual action planCFO review added with a date
Oakridge Builders room Updated this morning
Prepared for Oakridge Builders
Every job on schedule, from bid to handover
Pricing
A plan for Oakridge Builders
- Plan40 seats
- TermsAnnual, billed quarterly
- IncludesSetup and training
- Total$38,400 a year
The business case
What it’s worth to Oakridge Builders
- 6 daysBack on every change order
- $212kA year, in the numbers from the call
- CALROI calculator, prefilledCalculator
What we heard
Three things that slow Oakridge Builders down
- 01Change orders“They sit in an inbox for a week”
- 02Handovers“The site never has the latest plan”
- 03Reporting“Friday is spreadsheet day”
- “A team their sizeCustomer story
Call recording
Discovery call, 42 minutes
Change orders first, then site handovers. Pricing comes next.
Mutual action plan
Live by March 1
- DiscoveryDone
- Technical checkDone
- CFO reviewFeb 10 · Priya
- KickoffTarget: March 1
Your questions, answered
Yes, it syncs with Procore
Setup takes about a day.
- ProjectsOn trackSynced
- Change ordersOn trackSynced
- DrawingsOpenDay 2
- 4 minute walkthroughVideo
Talk to Jordan any time
Your playbook says
“When security comes up, share the reports and name an owner.”
Then this happened
Their IT lead asked for the SOC 2 reportEmail from their IT leadArrows is deciding
Reading the deal and choosing what this buyer needs next
Arrows changed the room
- Added SecurityThe SOC 2 report and your security docs, at the top
- Added Who’s involvedEveryone on their side and what each needs
- Updated Mutual action planSecurity review added with an owner
Oakridge Builders room Updated an hour ago
Prepared for Oakridge Builders
Every job on schedule, from bid to handover
Security
How your data is handled
- PDFSOC 2 Type II reportPDF
- DOCSecurity overviewDoc
Who’s involved
Everyone on this deal
Oakridge Builders
PSPriya ShahCFOSOSam OrtizOps leadDPDev PatelIT leadFieldline
JLJordan LeeAccount executiveAKAlex KimSolutions engineerWhat we heard
Three things that slow Oakridge Builders down
- 01Change orders“They sit in an inbox for a week”
- 02Handovers“The site never has the latest plan”
- 03Reporting“Friday is spreadsheet day”
- “A team their sizeCustomer story
Call recording
Discovery call, 42 minutes
Change orders first, then site handovers. Pricing comes next.
Mutual action plan
Live by March 1
- DiscoveryDone
- Technical checkDone
- CFO reviewDone
- Security reviewFeb 13 · Dev
- KickoffTarget: March 1
Your questions, answered
Yes, it syncs with Procore
Setup takes about a day.
- ProjectsOn trackSynced
- Change ordersOn trackSynced
- DrawingsOpenDay 2
- 4 minute walkthroughVideo
Pricing
A plan for Oakridge Builders
- Plan40 seats
- TermsAnnual, billed quarterly
- IncludesSetup and training
- Total$38,400 a year
The business case
What it’s worth to Oakridge Builders
- 6 daysBack on every change order
- $212kA year, in the numbers from the call
- CALROI calculator, prefilledCalculator
Talk to Jordan any time
Your playbook says
“When the deal closes, turn the room into the kickoff.”
Then this happened
Order form signedThe signed order form, by emailArrows is deciding
Reading the deal and choosing what this buyer needs next
Arrows changed the room
- Added Your first 30 daysThe implementation plan and training, at the top
- Updated Mutual action planEvery step done
Oakridge Builders room Updated today
Prepared for Oakridge Builders
Every job on schedule, from bid to handover
Your first 30 days
Kickoff on March 1
Week by week, from setup to your site leads trained.
- Accounts and Procore syncWeek 1
- Change order templatesWeek 2
- Site lead trainingWeek 3
- First jobs liveWeek 4
- Site lead trainingVideo
Mutual action plan
Done. Kickoff on March 1
- DiscoveryDone
- Technical checkDone
- CFO reviewDone
- Security reviewDone
- KickoffMarch 1
What we heard
Three things that slow Oakridge Builders down
- 01Change orders“They sit in an inbox for a week”
- 02Handovers“The site never has the latest plan”
- 03Reporting“Friday is spreadsheet day”
- “A team their sizeCustomer story
Call recording
Discovery call, 42 minutes
Change orders first, then site handovers. Pricing comes next.
Your questions, answered
Yes, it syncs with Procore
Setup takes about a day.
- ProjectsOn trackSynced
- Change ordersOn trackSynced
- DrawingsOpenDay 2
- 4 minute walkthroughVideo
Pricing
A plan for Oakridge Builders
- Plan40 seats
- TermsAnnual, billed quarterly
- IncludesSetup and training
- Total$38,400 a year
The business case
What it’s worth to Oakridge Builders
- 6 daysBack on every change order
- $212kA year, in the numbers from the call
- CALROI calculator, prefilledCalculator
Security
How your data is handled
- PDFSOC 2 Type II reportPDF
- DOCSecurity overviewDoc
Who’s involved
Everyone on this deal
Oakridge Builders
PSPriya ShahCFOSOSam OrtizOps leadDPDev PatelIT leadFieldline
JLJordan LeeAccount executiveAKAlex KimSolutions engineerTalk to Jordan any time
The right resources, all through the room
Arrows knows every case study, doc, video and deck in your resource library. It puts each one where it belongs: the customer story next to their problem, the ROI calculator in the business case, the SOC 2 report in security.
Your team’s library
- Northgate Homes
- ROI calculator
- Pricing
- Security
- Video walkthrough
- Comparison
- Documentation
- Ridgeway Civil
- Security
- Solution overview
- Video walkthrough
- Documentation
- Deck
- Comparison
- Implementation plan
- Summit Homes
- Business case
- Security
- Documentation
- Video walkthrough
- Comparison
- Harbor Electric
- Webinar
- Contract
- Security
- Solution overview
- Documentation
- Cobalt Builders
- Report
- Video walkthrough
- Deck
- Pricing
- Westline Paving
- Documentation
- Training
- Comparison
Their CFO joined the email thread and asked what 40 seats would cost.
What we heard
The business case
Pricing
Their IT lead asked how their data is handled.
How it works
Security
Next steps
They said on the call they’re also looking at Procore.
Why teams switch
How it works
What teams like yours say
“Does this sync with Procore and our ERP?”
Your questions, answered
How it works
Their champion has to pitch this to the owner on Friday.
For your owner
What teams like yours say
The business case
They asked for the contract and an onboarding plan.
Next steps
Your first 30 days
“This feels like a really customized website. Like a website that someone made just for me.”
Know when your buyer is in the room
See every open, the city it came from and how long they stayed. Get a Slack message the moment the room opens.
Opens
11
opens of the Oakridge room this week
Location
3
cities: Denver, Austin and Toronto
Direct message from Arrows
Arrows just now
Someone in Toronto opened the sales room for Oakridge Builders.
Open the sales room →You won’t need to change it. When you want to, just say so.
Most rooms go out exactly as Arrows writes them. When you have a read on the deal that isn’t in the CRM, tell Arrows the strategy. It rewrites the room around it.
“Their CFO is the real buyer. Lead with the business case and move the product tour down.”
Business case moved to the top, rewritten in their numbers“They’re also looking at our biggest competitor. Show why teams switch, without naming them.”
Comparison section added, with two switch stories“Our champion has to sell this to her board on Friday. Make the room her deck.”
Room rebuilt as a one-page board summary she can forward
Three steps to a room on every deal
- Step 1
Connect your CRM and notetaker
Arrows reads every deal: calls, emails, contacts and stages.
- Step 2
Arrows sets your brand
It reads your website for colors, type, corners, your logo and images. Add more on your Brand page, along with the resources your team shares.
- Step 3
Your Agent Architect writes the playbook
Together you decide what a room should do at each step. Then every deal gets one.
Questions teams ask
What is a digital sales room?
A digital sales room is one shared page for a single deal. Arrows gives every deal its own room carrying the milestones, the resources, and the next steps, so your buyer has somewhere to catch up and bring the rest of their team, instead of digging back through email.
Do my reps have to build or update anything?
No. Arrows builds the room from the deal and keeps it current as calls, emails and new people come in. Reps can still ask for a change in chat.
Can I add my own proposals and files?
Yes. Add files to your resource library and images to your Brand page. Arrows picks the right ones for each room and places them.
Which tools does it work with?
HubSpot and Salesforce, notetakers like Gong, Grain, Granola and Fathom, and Gmail or Outlook. Anything with an MCP server can add context too. See the CRM integrations.
Can I see when buyers open the room?
Yes. You see opens, view time and each visitor’s city and device, and you get a Slack message when the room opens. Visits from your own team don’t count.
Explore the rest of Arrows
Notion
Clay
PandaDocGive every buyer your best work
Your Agent Architect sets your theme, writes the first plays with you and builds rooms on your live deals.
Book an agent kickoffWhat happens on your agent kickoff:
- We learn how your team works its deals today
- We build your playbook from how your team already sells
- We connect your CRM, email, calendar and call recorder
- Agents start working your open deals, often on the same call
Security at Arrows
Customer trust and security are critical to everything we do at Arrows. Learn how we adhere to industry-leading standards in data protection and security compliance.
Learn about security →
AICPASOC 2
