Know where every deal stands without asking

Arrows keeps one page on every deal: where it stands, who’s involved, what they said, the risks and the path to close. It updates after every call, email and CRM change, so reps, leaders and whoever picks up the deal next all read the same thing.

Ready for you 2Upcoming 3
  • Discovery follow-up1 item readyToday
  • Send the SSO guide to Al1 item readyToday

Activity1h

  • Google CalendarSecurity walkthrough booked for Thursday1h
  • GmailRachel Kim: Can Al from IT join Thursday?2h
  • GongDiscovery call with Rachel KimMon
  • View all activity
NorthstarEvaluation$84K

Deal vitals

$84K

ACV

4 sites

Denver goes first

Nov 21

Target close

Next up

Thu

Security walkthrough

Rachel brings Al Diaz from IT. 45 min. Bring the SSO guide and the data flow.

People

  • Rachel Kim VP Operations

    Champion

  • Tom Avery CFO

    Economic buyer

  • Al Diaz IT lead

    Technical review

Things to watch

  • Tom hasn’t met us

    He signs, and the proposal goes out Nov 14.

  • SSO could stall IT

    Al will ask on Thursday. Send the guide before the call.

  • Nov 21 is tight

    Their security review takes about three weeks.

Every deal review starts with a recap nobody wrote down

The real state of a deal lives in a rep’s head, a recording nobody rewatches and a CRM note from three weeks ago. Reps rebuild it the night before pipeline review. Leaders spend the review asking for it.

In the CRM

Northstar

StageEvaluation
Close dateOct 31Passed
Next stepFollow up
Contacts1
Last note“Good call, they’re interested.”23 days ago

Accurate, technically. It just doesn’t say what’s going on.

On the deal overview

Next up

Thu

Security walkthrough

Rachel brings Al Diaz from IT. 45 min. Bring the SSO guide and the data flow.

Their CFO hasn’t heard from us

Rachel says Tom signs anything over $50K. Get him the rollout math before the proposal.

Things to watch

  • Tom hasn’t met us

    He signs, and the proposal goes out Nov 14.

  • SSO could stall IT

    Al will ask on Thursday. Send the guide before the call.

  • Nov 21 is tight

    Their security review takes about three weeks.

Same deal. Now you know what to ask about.

One page with everything that matters on the deal

Arrows writes the overview as a short internal document, built from your calls, emails and CRM. Buyers never see it. Your team reads it instead of asking around.

NorthstarEvaluation$84K

Deal vitals

$84K

ACV

Budget set for Q1

4 sites

Denver goes first

Discovery call

Nov 21

Target close

HubSpot

2 options

Us, or finish their in-house build

Discovery call

Next up

Thu

Security walkthrough

Rachel brings Al Diaz from IT. 45 min. Bring the SSO guide and the data flow.

Their CFO hasn’t heard from us

Rachel says Tom signs anything over $50K. Get him the rollout math before the proposal.

Why they’d buy

  1. 1

    Denver runs on the phone

    Two coordinators spend most of the day scheduling by hand.

  2. 2

    All four sites before Q1

    Rachel set the date on the discovery call.

  3. 3

    The in-house build stalled

    IT has no one free to finish it.

People

  • Rachel Kim VP Operations

    Champion

    Booked the walkthrough. Asked for pricing for all four sites.

  • Tom Avery CFO

    Economic buyer

    Signs over $50K. Hasn’t met us.

  • Al Diaz IT lead

    Technical review

    Joins Thursday. Will ask about SSO.

Qualification

2 Watch1 Good
MetricsFour sites live before Q1Two coordinators back on patient work.
Economic buyerTom Avery, CFOWatchNot met. Signs anything over $50K.
Decision processRachel, then IT, then TomAl reviews security on Thursday.
Paper processSecurity review, then MSAAbout three weeks once it starts.
ChampionRachel KimGoodConfirmed. Brought IT in on her own.
CompetitionTheir in-house buildWatchStalled. IT has no one to finish it.

Things to watch

  • Tom hasn’t met us

    He signs, and the proposal goes out Nov 14.

  • SSO could stall IT

    Al will ask on Thursday. Send the guide before the call.

  • Nov 21 is tight

    Their security review takes about three weeks.

In her words

“If this works for the Denver site, we’d want all four locations live before Q1.”
Rachel Kim · Discovery call

The timeline Tom will ask about.

Path to close

  1. Security walkthrough with Al

    Thursday. SSO and the data flow.

  2. Rollout math to Tom

    Before anyone asks him to sign.

  3. Proposal to Rachel and finance

    Nov 14.

  4. Security review, then the MSA

    About three weeks of paper.

It rewrites itself after every call, email and CRM change

Nobody has to ask for an update. When something new lands on a deal, Arrows reads it and rewrites the part of the overview it changes. Reps can still tell Arrows anything it should know.

A call ends

Gong · Discovery call, 38 min

“If this works for the Denver site, we’d want all four locations live before Q1.”

Why they’d buy

  1. 1

    Denver runs on the phone

  2. 2

    All four sites before Q1

    Rachel set the date on the discovery call.

Updated the deal overview

A buyer emails

Gmail · Rachel Kim, VP Operations

“Can Al from IT join Thursday? He’ll ask about SSO.”

People

  • Rachel Kim VP Operations

    Champion

  • Al Diaz IT lead

    Joins Thursday. Will ask about SSO.

Updated the deal overview

The CRM changes

HubSpot · HubSpot deal

Close date moved from Oct 31 to Nov 21.

Deal vitals

$84K

ACV

Nov 21

Target close

Updated the deal overview

For reps

Walk into every call already caught up

No more digging through the CRM, your inbox and last week’s recording ten minutes before a call. The overview already has it, in the order you need it.

  • Before a call

    Next up says who’s joining and what to bring. People says who still hasn’t heard from you.

  • After a week away

    Read one page instead of forty emails and two call recordings.

  • When something’s off

    Click Edit on a section and tell Arrows what to change. It rewrites that section and keeps it that way.

Things to watch

  • Tom hasn’t met us

    He signs, and the proposal goes out Nov 14.

  • SSO could stall IT

    Al will ask on Thursday. Send the guide before the call.

  • Nov 21 is tight

    Their security review takes about three weeks.

Path to close

  1. Security walkthrough with Al

    Thursday. SSO and the data flow.

  2. Rollout math to Tom

    Before anyone asks him to sign.

  3. Proposal to Rachel and finance

    Nov 14.

  4. Security review, then the MSA

    About three weeks of paper.

Things to watch · Deal Overview

Tom met us at the Denver site visit. He’s keen. Take that off the list.

For sales leaders

Run pipeline review on what’s true, not what’s typed

You shouldn’t need the rep in the room to know where a deal stands. Every deal carries its own overview, so the 1:1 starts at the hard question instead of the recap.

  • Read any deal in a minute

    Open the deal and get the same page the rep reads, written from calls, emails and the CRM. Not from memory.

  • See the gaps, not just the fields

    Qualification is filled in from what buyers actually said. The parts nobody has confirmed are flagged.

  • Spend the review on decisions

    Skip the recap. Start with the risk at the top of Things to watch and decide what happens next.

Qualification

2 Watch1 Good
MetricsFour sites live before Q1Two coordinators back on patient work.
Economic buyerTom Avery, CFOWatchNot met. Signs anything over $50K.
Decision processRachel, then IT, then TomAl reviews security on Thursday.
Paper processSecurity review, then MSAAbout three weeks once it starts.
ChampionRachel KimGoodConfirmed. Brought IT in on her own.
CompetitionTheir in-house buildWatchStalled. IT has no one to finish it.

Things to watch

  • Tom hasn’t met us

    He signs, and the proposal goes out Nov 14.

  • SSO could stall IT

    Al will ask on Thursday. Send the guide before the call.

  • Nov 21 is tight

    Their security review takes about three weeks.

Anyone can pick up the deal and keep it moving

When the story of a deal lives in one person’s head, it leaves with them. The overview stays with the deal, so the next person starts where the last one stopped.

  • Sales hands off to success

    Why they bought, who matters and what comes next are already written down when the deal closes.

  • A rep is out for a week

    Whoever covers reads one page per deal instead of a month of threads.

  • A new rep takes over a territory

    Every open deal arrives with its story, so the first week goes to selling, not reconstructing.

“My close rate jumped 10% between Q2 and Q3. I don’t doomscroll through my CRM to patch holes in my deals because Arrows already found them. It has been a game changer!”

Mitchell Kennedy

Account Executive, Filed

Your playbook decides what goes on it

The overview is one of the agent actions in your playbook. Your Agent Architect sets its sections with you once, so every deal on the team reads the same way. Each rep can add preferences on top.

Deal overview

Maintain the rep’s internal brief on a deal (never shown to the prospect).

Instructions

After every call, email or CRM change, update the overview. Separate what’s known from what isn’t, and flag gaps in qualification. Keep these sections, in this order:

  1. Deal vitals
  2. Next up
  3. Why they’d buy
  4. People
  5. Qualification
  6. Things to watch
  7. In her words
  8. Path to close

Your preferences

While a deal is still at Meeting scheduled, keep it short: what they’re likely evaluating and the basics on the company. Hold the full overview until after the first call.

Questions teams ask

Who sees the deal overview?

Your team. The Arrows deal overview is an internal page for reps, leaders and anyone else working the deal. Buyers never see it. What a buyer sees goes in the sales room.

How does it stay current?

Arrows updates the overview when something new lands on the deal: a call recording, an email, a meeting or a CRM change. Nobody has to ask for it.

Can we change what’s on it?

Yes. The sections come from the deal overview action in your playbook, so your team decides the structure. To fix one section on one deal, click Edit and tell Arrows what to change.

Does it replace our CRM?

No. Your CRM stays the system of record. The overview is the readable story of the deal, built from the CRM and everything around it.

How is it different from a pre-call brief?

The overview covers the whole deal and stays current. A pre-call brief is prepared for one meeting: who’s joining, what changed and what to ask.

Agent kickoff

Put an always-current overview on every deal

Your Agent Architect sets up the overview with you and has Arrows write one for every open deal.

Book an agent kickoff

What happens on your agent kickoff:

  • We learn how your team works its deals today
  • We build your playbook from how your team already sells
  • We connect your CRM, email, calendar and call recorder
  • Agents start working your open deals, often on the same call

Security at Arrows

Customer trust and security are critical to everything we do at Arrows. Learn how we adhere to industry-leading standards in data protection and security compliance.

Learn about security →
AICPASOC 2
SOC 2 Type II
GDPR compliant
256-bit SSL
Pen tested yearly