Before you price a Gong alternative, look at what your team actually used in Gong last quarter. If it was mostly recordings and call summaries, Fathom, Granola, Grain, or Fireflies covers that, and each has a free plan. If your managers coach and forecast in Gong, look at Avoma or Sybill, and check what each charges for those features.
Both of those are about the call. What happens on each deal between calls is a separate decision, and it’s the one Arrows is built for. It reads calls straight from Gong, Fathom, Granola, Grain, or Fireflies.
What does Gong do that you’d need to replace?
Gong describes itself as an “AI OS for Revenue Teams” and sums up the job in three parts: “Capture every interaction, analyze what’s working, and automate what happens next.” It also sells Gong Agents, which it says “automate follow-ups, pipeline edits, enablement triggers, and forecast corrections.”
Gong doesn’t publish prices. Its pricing page says “Licenses are priced per user. There is a platform fee based on the number of users supported,” and asks for your team size so it can prepare a proposal.
So before a renewal call, sort your team’s use into those three parts:
- Capture: recordings, transcripts, and call summaries your reps go back to.
- Analyze: coaching, call scorecards, deal reviews, and forecasting your managers run.
- Automate what happens next: follow-up emails, CRM updates, and next steps on each deal.
A quick way to find out: ask your managers which Gong screens they opened last month, and ask two reps when they last went back to a recording. Their answers tell you which part you’re paying for.
All six alternatives below cover the first part. Only some cover the second. The third is the part that decides whether deals keep moving.
How do the six Gong alternatives compare?
Prices are per user per month, from each vendor’s site in October 2026, unless noted.
| Tool | What it says it is | Free plan | Paid plans start at |
|---|---|---|---|
| Fathom | Meeting summaries, “now available bot-free” | Yes, unlimited recordings and transcriptions | $15 (Team) |
| Granola | “The AI notepad for back-to-back meetings” | Yes, 30 days of meeting history | $14 (Business) |
| Grain | “AI notetaker and conversation intelligence platform” | Yes, for individuals | $15 for one person (Pro) |
| Fireflies.ai | Transcribe, summarize, search, and analyze team conversations | Yes, 400 minutes of storage per team | $10 per seat, billed annually |
| Avoma | AI for note-taking, scheduling, coaching, forecasting, and more | No, a 14-day trial | $19 per recorder seat, billed annually |
| Sybill | “Run deals without busywork. Win deals without guesswork.” | Yes, 500 credits a week | $30 (Pro), billed annually |
We ran 22 AI notetakers on the exact same sales call and compared each tool’s default notes, with no custom templates. All six here were in that test. Gong wasn’t.
Which tool replaces Gong’s call recording?
Any of these four records the call and writes the summary. What separates them is the notes and which plan your CRM sync needs. If you’re cutting cost, start with Fathom: its notes came out best in our test, and the free plan records every call.
Fathom
Fathom says it “summarizes your meetings so you can focus on the conversation,” and it’s now part of Superhuman.
Notes: “concise, clearly formatted, and easy to skim.”
Fine print: Fathom’s pricing page puts CRM field sync (updating records after meetings) on Business, and the Team and Business plans have a 2-user minimum.
Granola
Granola takes notes without a meeting bot.
Notes: Granola was our pick for clean, concise notes: “well-structured notes that are easy to scan.”
Fine print: Granola’s pricing page puts the HubSpot integration and follow-up emails on Business, and Salesforce on Enterprise, at $35 per user a month. We cover what Granola sends to your CRM on its own page.
Grain
Grain’s FAQ puts Business at “$29 per seat/month, billed annually (2-seat minimum).”
Notes: Grain’s default notes were “concise and easy to skim, but they lack depth and structure.”
Fine print: you’ll need Business or Enterprise for CRM sync to HubSpot or Salesforce.
Fireflies.ai
On Fireflies’ pricing page, Business is $19 per seat a month on annual billing.
Notes: Fireflies wrote “structured notes with clear action items and stakeholder details,” though the long overview made them harder to skim.
Fine print: the free plan includes 20 AI credits. Here’s what Fireflies sends to your CRM.
Which Gong alternatives go beyond notes?
If your managers ran coaching and deal reviews in Gong, these two are the closer swap.
Avoma
On Avoma’s pricing page, Startup is $29 per recorder seat a month if you pay monthly, and it includes AI email follow-ups. Avoma’s home page lists “Automate custom CRM field updates for MEDDIC, SPICED, etc.”
Notes: Avoma gave “detailed, AI-driven meeting notes” that were harder to scan quickly.
Fine print: Conversation Intelligence and Revenue Intelligence are add-ons at $29 each, billed annually, on top of the seat price.
Sybill
Sybill says it “auto-updates every CRM field after every sales conversation.”
Notes: Sybill’s notes were “concise and capture key details well,” but harder to skim without more structure.
Fine print: on Sybill’s pricing page, Business is $90 per user a month, billed annually, and its CRM Autofill covers 10 fields. Enterprise has no field limit.
Why do deals still slip after you switch?
Every tool above works from the call: a summary, a draft, or CRM fields from that meeting.
But deals slip between calls, not on them. The champion goes quiet. Nobody reaches the CFO who was mentioned once. The date the buyer gave for a decision passes without a note. Your best rep keeps a gameplan in their head for their top deals. The rest get improvised.
That’s the work Arrows does. It runs on two things:
- The playbook is how your team works its best deals, written in plain English: your methodology, your buyers, and what your top reps do on instinct. Every time something happens on a deal (a call ends, an email arrives, a meeting moves, a new person joins a thread), Arrows reads the playbook and decides the best next action for that deal.
- The gameplan is a path to close for each deal, built from the playbook and from what’s actually happening on that deal. When a call changes things, the plan updates from that point to the close date.
From there, Arrows does everything you expect your reps to do on every deal, plus everything you wish they did: the follow-up, the CRM update, the prep for the next call, research on a new stakeholder, tracking every date the buyer gave, and the nudge when a deal goes quiet. Nobody has to prompt it. Your rep approves each piece before anything sends.
It works with HubSpot, Salesforce, Attio, Close, and Pipedrive. Here’s the full list of CRM and notetaker integrations. Setup is one kickoff call, and the agents start on your open deals that same day. It’s priced on the work, not the seats.
Should you keep Gong and add Arrows?
If your managers live in Gong’s coaching and call library, you don’t have to give that up. Keep Gong for recording and call insight. Arrows takes it from there.
Arrows connects to Gong directly and reads the full call transcript, so it gets a call even when that call never syncs to your CRM. We cover what Gong exports and what Arrows does with each call on the integration page.
The difference with Gong Agents is who they belong to. Gong’s help article on Agents says they “let team members turn recurring AI tasks into reusable workflows,” and “Each agent is available only to the team member who created it.” Arrows runs one team playbook on every deal.
If you’re cutting cost, swap the recorder for one of the six above and put Arrows on the deal work. Either way, Gong or a notetaker captures the call, and Arrows does the work after it.