Somewhere along the way, the em dash became the signature of AI writing. That long dash that strings two thoughts together shows up in nearly every paragraph a language model writes. Most people rarely type one. Buyers have noticed.
When a buyer opens your follow-up and sees three of them in the first paragraph, they don’t think “what a well-punctuated rep.” They think “a bot wrote this.” And once they think that, they read the rest of the email differently.
Your emails should sound like you. So we made a small change.
No em dashes in emails, ever
Emails Arrows writes for you no longer contain em dashes. This isn’t a suggestion Arrows can talk itself out of. It’s a hard rule for every email draft: follow-ups, recaps, nudges, and anything else Arrows writes for you to send.
Where Arrows would have reached for a dash, it now does what most people do. It uses a comma, a colon, or a period, and starts a new sentence.
Fewer everywhere else
For everything that isn’t an email, like pre-call briefs, deal overviews, sales rooms, and chat, Arrows has been told to use far fewer em dashes. We can’t promise you’ll never see one there. You’ll see a lot fewer.
Why this matters
Punctuation sounds like a small thing. It isn’t small to the person reading your email.
A follow-up works when it sounds like it came from the rep who was on the call. It references what the buyer said, in plain language, the way you’d say it. Anything that breaks that, like a stiff phrase or a tell-tale dash, makes the buyer wonder how much attention you’re paying to their deal.
This change is one part of a bigger goal: Arrows should write the way you write. Your Agentic Playbook shapes how it writes. This change removes one of the most obvious reasons a buyer would think otherwise.
An example
Before, a recap might have opened with two thoughts joined by a long dash: thanks for the time, and here’s what we covered. Now it reads, “Thanks for the time today. Here’s what we covered.” Same message. It sounds like a person.
Getting started
There’s nothing to set up. Every email Arrows drafts from today on is free of em dashes. If you see a dash you don’t like anywhere else, ask Arrows in chat to rewrite it.