Looking for the best sales tools to build your sales tech stack for 2025 so you can close more deals and enable your sales team to be more productive?
Allan Formigoni
November 29, 2024
•
12 mins
We researched 50+ sales platforms, went through verified reviews on G2 and Capterra, and talked to sales leaders to create this buyer guide.
In this article, we will review 11 sales tools, going over their top features, pros & cons, and pricing models.
Before we begin, let’s go over a few factors to consider when building your sales tech stack. ⤵️
When we researched how to build the perfect sales tech stack to improve your team’s productivity and enable them to close more deals, we looked at the following functionalities:
➡️ We also evaluated these tools’ ease of use and how easy it was to set them up.
When building out your sales tech stack, you need to make sure that the platforms can integrate with one another.
For example, our digital sales room integrates only with HubSpot, while other alternatives have a best-in-class Salesforce integration.
➡️ If your sales stack has native integration with one another, that will keep your customer data synchronized to make information accessible to everyone in your team.
Your sales tools should seamlessly connect with your current CRM system and/or marketing automation platforms to ensure a smooth flow of information.
Different sales productivity tools have different ways of pricing their platforms.
For example, some solutions offer pricing models based on the number of user seats you will need, while others have tiered pricing models with features.
The pricing model you choose can seriously impact your ROI and can turn out to be quite expensive in the long run if you plan on onboarding many SDRs.
💡 For the tools that do not disclose their pricing, we tried to find 3rd party data from platforms like Vendr.
Here are the best sales platforms out of all the tools we reviewed across different use cases that you can add to your sales tech stack in 2025:
#1: Arrows - Create client-facing sales rooms, client portals, and send onboarding plans that sync data to your HubSpot account.
#2: HubSpot - Set up an enterprise sales CRM that syncs all of your lead data.
#3: Qwilr - Send out sales proposals with pre-made templates.
#4: Warmly - Identify website visitors on your website and capture buying intent.
#5: Kluster - Plan your quarterly sales targets with predictive analytics and sales intelligence.
#6: LinkedIn Sales Navigator - Cold outreach and relationship building with the right prospects.
#7: Anaplan - Sales territory planning that is based on the product line, industry or country.
#8: Gong - Analyze client interactions across multiple sales platforms to improve decision-making.
#9: Storylane - Build interactive product demos to intrigue your prospects and to help them better understand your product.
#10: Calendly - Schedule calls with your new and existing clients.
#11: Sendoso - Build offline relationships with your prospects and clients by sending them gifts.
Arrows is a must-have in your sales tech stack for sales teams looking for an all-in-one new client onboarding, sales room, client portal, and customer success platform.
Full disclosure: Even though Arrows is our platform, we’ll provide an unbiased and objective perspective on why our tool is the best addition to your sales tech stack in 2024.
We understand that keeping your sales team and prospects on the same page during the sales process can be challenging.
Arrows lets you send customizable sales rooms and onboarding plans to your prospects to help you control the narrative, build momentum, and close more deals.
❗Note: Arrows was built for teams that run on HubSpot.
Let’s go over the features that 👇make Arrows the best sales platform on the market for sales teams.
Have you been losing good deals because your sales reps were underprepared or the next steps with your prospects were blurry?
Close deals faster and improve your sales team’s close rates with dynamic pages that keep prospects engaged, equip champions to sell internally and maintain deal momentum.
Digital sales rooms give your clients a single, organized space for every resource, update, and next step in their buying journey.
➡️ Arrows sales rooms let you connect to Deals in HubSpot.
You can equip your SDRs with everything that they need to close your high-intent prospects, such as:
💡 It is also possible to replicate your champions by using templates to enforce a winning process.
You can simplify follow-ups by replacing the traditional email with personalized sales rooms without having to overwhelm prospects with links.
Arrows sales rooms can be set up from any existing deal once activated in your HubSpot account.
You can then edit and publish the sales rooms directly through the Arrows app, customizing each room to your clients.
Your team will then receive updates on room engagement, including views and updates, via the deal’s activity feed.
💡 It is possible to link sales rooms in email snippets sent from your HubSpot account, keeping everything connected.
💡 Our users achieve a 44% higher win rate with our digital sales rooms compared to the average win rate for deals over the last 12 months.
Roobrik has transformed its post-demo process by changing its approach from a generic feature and resource ‘’dump’’ to a more dynamic and collaborative workspace with Arrows sales rooms.
They can close more high-value deals by delivering a unified customer journey - from the first touch to ongoing customer success.
Learn more about how they did it with Arrows: 👇
Arrows lets you create customer-facing onboarding plans that attach to your HubSpot deals, tickets, and custom objects.
Our platform gives your customer success team shared visibility into onboarding progress and an easy-to-follow path to success for your new customers.
💡 Arrows is rated the #1 App for Customer Success in the HubSpot Marketplace.
Arrows’ HubSpot integration makes it possible to keep all your new client onboarding synced with HubSpot.
The software is designed to let your customers access their onboarding plans and complete their assigned tasks.
Each plan has tasks that are grouped into phases. The software guides your new customers to the next task they need to complete.
You can take your customers to a focused view of each task, which has different task types (from inserting a Google Doc to scheduling a meeting).
Our tool then syncs 50+ data points with your HubSpot property, enabling your customer success team to run and keep track of your entire onboarding process inside HubSpot.
Each deal is connected to an Arrows plan powered by our data, which is synced in real-time to your HubSpot platform.
There, you can trigger automation and get live reports.
What is different about Arrows? The platform combines workflow automation with a simple UI embedded in HubSpot.
Our tool aims to keep prospects engaged and focused on the deal.
💡 Check out our customer success guide to see how you can set up your HubSpot account to run effective customer success.
Arrows onboarding plans help you keep your new clients moving through the lifecycle funnel by providing onboarding checklists for your new customers to complete.
You can reduce the onboarding time and increase your team’s capacity.
Here’s why sales teams love Arrows onboarding plans:
Our post-sales solution makes it easy for your users to perform tasks such as uploading files and filling out form fields. The data then syncs back to HubSpot.
Your team will also get access to Arrows onboarding insights, which will help them uncover insights from your customer onboarding process.
With Arrows onboarding insights, your customer success team will be able to uncover:
Arrows has three pricing tiers:
💡 Unlike other platforms on the market, Arrows’ pricing is not based on user seats, which makes it ideal for larger teams.
You can try Arrows for free! Start your free trial with Arrows by connecting customer-facing onboarding plans to HubSpot deals, tickets, or custom objects with just a few clicks.
Not sure, yet? Schedule a demo to learn more about our software.
✅ Digital sales rooms that increase your team’s close rates.
✅ Seamless data sync with HubSpot records.
✅ Easy-to-use platform with an interactive interface.
✅ Track buyer engagement across the sales rooms.
✅ Onboarding insights to find out where your new clients are getting stuck.
⚠️ Built for teams that run on HubSpot.
⚠️ Simple dashboard with less data compared to other tools because all of the power is synced into HubSpot.
Best for: Setting up an enterprise sales CRM that syncs all of your lead data.
Similar to: Salesforce.
HubSpot is an all-in-one B2B sales software that lets you connect your lead data and manage new and prospective customers with its comprehensive range of features and integrations.
The platform can be an integral part of your sales stack, as it will give you access to advanced workflows, integrations with existing sales systems, and lead nurturing features.
💡 Sales teams on HubSpot can access Arrows onboarding plans, client portals, and sales rooms with data sync back to the CRM.
HubSpot’s deal management tools can help your sales reps close more deals by allowing you to prevent missed opportunities due to inaction.
That will enable your team to work on the right deal at the right time.
HubSpot’s Sales Hub has a freemium version that gives you access to its free marketing, operations and sales tools.
To access HubSpotl’s more advanced sales features, you will need to sign up for one of its three paid tiers:
✅ All-in-one sales CRM that gives you access to workflow automations, and advanced analytics.
✅ AI-powered sales assistant to help your sales team.
✅ Deep integration with Arrows for managing new and prospective customers.
⚠️ The templates are not very customizable, according to some users on G2.
⚠️ The platform may not be easy to navigate for sales reps who are new to the industry.
Best for: Sending out sales proposals with pre-made templates.
Similar to: Dock.
Qwilr is a sales proposal software that lets you design and send out sales proposals in web format to convert your prospects from out-of-the-box templates.
Qwilr lets you create beautiful sales proposals out of its 140+ ready-to-use templates.
The templates cover different use cases for B2B sales teams, such as discovery follow-ups, marketing proposals, and contract templates.
Qwilr’s pricing offers two plans:
✅ Ready-to-use templates that you can personalize to your prospects.
✅ Advanced HubSpot and Salesforce integrations.
✅ Good analytics and insights into customer engagement.
⚠️ Not as good editing and customization options as other competitors to Qwilr.
⚠️ Lack of reporting and dashboard functionality.
Best for: Identifying website visitors on your website and capturing buying intent.
Similar to: ZoomInfo.
Warmly is a signal-based orchestration platform for B2B sales teams that lets you identify website visitors and enrich them with relevant intelligence.
The platform can be an amazing addition to your sales tech stack because you can capture the intent of your visitors and de-anonymize them.
Warmly lets you set up an autonomous sales chatbot that engages with high-intent or target accounts who are visiting your website.
The chatbot then loops in a sales rep when the prospect is ready for a conversation.
Warmly has a freemium plan that lets you identify up to 500 people and companies visiting your website per month, and the ability to set up automated lead routing via Slack notifications.
To access the platform’s advanced features, you’d have to be on one of their three paid tiers:
✅ De-anonymize website visitors on your website and reach out to them via automations.
✅ Warm AI chat that lets you engage with high-intent leads before transferring the conversation over to your SDRs.
✅ Generous freemium plan that lets you identify up to 500 people and companies visiting your website a month.
⚠️ Native integrations with HubSpot and Salesforce only for advanced automations.
⚠️ The business intelligence data may not always be accurate, according to G2 reviews.
Best for: Planning your quarterly sales targets with predictive analytics and sales intelligence.
Similar to: SalesChoice.
Kluster is a sales forecasting and analytics tool that lets you forecast revenue, manage your KPIs, and maximize efficiency across revenue operations.
The platform lets you run ‘’what-if’’ scenarios with your business to help you explore different pathways to increasing your revenue.
For example, the platform lets you run an analysis on what would happen if you hire more sales reps versus focusing on increasing close rates.
Kluster does not currently disclose their pricing, so you’d have to contact them to get a product demo and a quote.
Based on 3rd party data from Vendr, the minimum reported price for the product is $12,000/year, and the maximum reported price is $135,000/year.
✅ Advanced sales forecasting features.
✅ The ability to model scenarios to run cost-benefit analysis.
✅ The platform syncs well with all the major sales CRMs.
⚠️ Some platform users are not satisfied with the tool’s customization options when it comes to its dashboard.
⚠️ The tool can be overwhelming with its depth of features for beginners.
Best for: Cold outreach and relationship building with the right prospects.
Similar to: Cognism.
LinkedIn Sales Navigator is a sales tool for sales reps to help find the right prospects for your organization and engage with them directly.
The platform can be a good part of your sales tech stack for cold outreach and relationship building.
Reduce the preparation time of your SDRs from hours to seconds with LinkedIn Sales Navigator’s Account IQ.
This AI-driven feature equips your sales team with a deeper understanding of their accounts to build deeper relationships.
LinkedIn Sales Navigator is a product of LinkedIn Premium and there are 3 paid tiers:
✅ Lead recommendations that are based on your saved leads and mutual connections.
✅ Buyer intent signals to see which prospect has expressed interest in your organization.
✅ Account IQ that helps you with account research and planning to prepare your sales team.
⚠️ More expensive than other alternatives on the market.
⚠️ CRM integration is only available at the most expensive plan.
Best for: Sales territory planning which is based on the product line, industry or country.
Similar to: Gong.
Anaplan is a sales planning platform that helps your team plan sales territories across different countries, customer segments, product lines, and industries.
The platform is a viable option to add to your sales tech stack as it offers data-driven sales capacity planning.
Anaplan helps you create advanced sales coverage models by using sales data and client propensity insights.
The platform lets you get access to capacity projections, cash impact analysis, and regional capacity to help your sales team better allocate resources.
The platform does not disclose its pricing, so you’d have to contact their team for a product demo and a quote.
Third-party data from Vendr suggests that the average cost out of the 44 deals they handled for Anaplan was $196,864 a year.
✅ Find what your best sales opportunities are from within your sales pipeline.
✅ Advanced sales territory planning.
✅ Data-driven sales capacity planning.
⚠️ Lack of native deep integrations with external systems, unlike other sales planning platforms.
⚠️ The sales models need to be developed and maintained by model-building experts.
Best for: Analyzing client interactions across multiple sales platforms to improve decision-making.
Similar to: Anaplan.
Gong is a B2B sales platform that lets you analyze your sales team’s client conversations across phone, email, and the web.
The platform can be a good option to add to your sales tech stack as it enables your team to better understand your customers and improve decision-making.
Gong AI helps your team analyze data, track initiatives and translate user conversations.
For example, you might find out that in 47% of conversations, clients are reporting an issue with the price of your product.
This feature can also be customized with its user-trainable system to better analyze complex data sets.
Gong does not disclose its pricing on its website, so you’d have to contact them to get a quote.
We were able to find 3rd party data from Vendr claiming that the platform bases its pricing per user and it is between $1,000 - $2,000 per seat a year.
Out of the 181 deals Vendr has handled for Gong, the average contract value was $105,530/year.
✅ Easy-to-use sales call recording software for sales planning.
✅ Sales feedback to your SDRs to help you train and up-skill them.
✅ Trainable generative AI tool to assist you with forecasting and data analysis.
⚠️ Some customers note that the call scripts to text may not be 100% accurate.
⚠️ Not every customer of the platform is satisfied with the platform’s search functionality.
Best for: Building interactive product demos to intrigue your prospects and to help them better understand your product.
Similar to: Navattic.
Storylane offers an interactive demo platform that lets you create and send out product demos of your platform in minutes without technical know-how.
The demo-building platform can be a good addition to your sales stack as it lets you intrigue potential buyers and get them to their ‘’aha’’ moment about your product faster.
The platform lets you access a sandbox demo environment where you can create a replica of your app in a customizable demo environment.
Your sales reps can then personalize the content to each client, and be able to customize any element of the demo.
The platform has a free version where sales teams can create and publish one guided demo using screenshots only.
To access the platform’s advanced features, you’ll need to be on one of their three paid plans:
✅ Easy-to-use user interface to help you build guided product demos.
✅ Create interactive and personalized product demos with the help of AI.
✅ Integrations with tools like Pardot and Zapier.
⚠️ Some customers of the tool find the demo analytics limited.
⚠️ Can only be used for recording web apps.
Best for: Scheduling calls with your new and existing clients.
Similar to: Google Calendar.
Calendly is a sales productivity tool that lets you schedule discovery calls and pitches with your prospects.
The platform has gained popularity with its easy-to-navigate interface and native integrations with a variety of sales platforms.
💡 You can embed your meeting scheduling link from Calendly into Arrows onboarding plans.
Your team can use a dynamic tag in an Arrows task action to automatically display the calendar for that plan’s coordinator, without having to manually swap out links for each person on your team.
Calendly lets you connect with high-intent prospects by instantly booking qualified meetings from your website to your sales reps.
The tool matches known leads and prospects to your SDRs based on Salesforce and HubSpot assignments.
Calendly has a freemium plan for its tool that lets you book unlimited 1-1 meetings, connect one of your calendars, and integrate video conferencing.
To access the platform’s advanced features, you’d have to be on one of their 3 paid tiers:
✅ Scheduling automations so your SDRs wouldn’t have to send back-and-forth emails to find a good time to meet with busy clients.
✅ Lead routing to help your team spend less time on low-quality leads.
✅ Best-in-class integrations with CRM platforms like Salesforce and HubSpot.
⚠️ Some of Calendly’s users are not satisfied with the tool’s customization options.
⚠️ The platform might struggle to handle complex scheduling scenarios, according to G2 reviews.
Best for: Building offline relationships with your prospects and clients by sending them gifts.
Similar to: N/A.
Sendoso is a gifting and direct mail platform that helps your sales team increase win rates by sending prospective clients personalized gifts.
The platform enables your sales team to send out personalized gifts by inputting your leads’ emails.
The platform’s smart sending capabilities will then suggest a tailored suggestion with timely ways to connect.
Sendoso does not currently disclose its pricing, so you’d have to contact their team to get a product demo.
✅ Build relationships offline to close more deals.
✅ Track the performance of your offline gift campaigns.
✅ AI-powered personalization to ensure that you’re sending a thoughtful gift.
⚠️ The pricing model can be complex, as it has a platform fee, a user license fee, and inventory charges.
⚠️ The set-up can be complicated, according to some users of the platform.
Arrows can become an integral part of your sales tech stack with its tools for B2B sales teams, such as sales rooms, onboarding plans, and client portals.
With these tools, your team can manage the entire client lifecycle out of one platform, with what you need at each sales funnel stage.
If you’re looking for a B2B sales solution that offers:
Then you can start with Arrows for free.
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