12 of the Best Sales Tactics to Close More Deals in 2025

In this guide, we’ll go over 12 actionable sales tactics that you can incorporate into your sales strategy right away.

What Are The Top Sales Tactics In 2025 To Close More Sales?

Here are the 12 best sales tactics (that still work in 2025) that we sourced from our sales team and industry-leading experts:

#1: Use Digital Sales Room Software

You can equip your sales team with digital sales room software so you can enable them to close more B2B deals.

Digital sales rooms give your clients a single, organized space for every resource, update, and next step in the sales process.

Your sales reps can send out personalized sales rooms to your prospects to control the narrative, build momentum, and close more high-ticket deals.

Sales room software like Arrows (that’s us) makes deal management easier with milestone tracking and real-time updates.

Built with a best-in-class HubSpot integration for sales teams, Arrows sales rooms enable your sales reps with:

• Engagement activity sync back into your HubSpot account in real-time, including creating and associating new contacts discovered with the deal in the CRM.
• Real-time alerts of when tasks are completed or when your leads ask questions in the sales funnel.
• Next meeting sync: A component that stays up-to-date in real-time based on your next scheduled meeting in HubSpot. You would not have to rely on link-dumping.

• Resource sharing: Consolidate all resources and data about each prospective client.
• Track buyer engagement: See which prospects are viewing the sales rooms in real-time.

💡 Our users achieve a 44% higher win rate with our sales rooms than the average win rate for deals over the last 12 months.

How To Set Up Arrows Sales Rooms In HubSpot

Once activated in your HubSpot account, Arrows sales rooms can be set up from any existing deal that your sales team have in the CRM.

You can edit and publish the digital sales rooms directly through Arrows, which lets you tailor each sales room to your prospects.

Your sales team will then receive updates on room engagement, including views and updates, via the deal’s activity feed.

💡 It is possible to link sales rooms in email snippets sent from your HubSpot account, keeping everything connected.

Arrows lets you personalize the room’s content based on your prospect’s needs and HubSpot data to personalize the sales rooms to each client.

➡️ You can equip champions with perfectly packaged information that they can share with their internal teams with confidence.

❗Note: Arrows was built for teams that run on HubSpot.

Case Study: Roobrik Is Closing More Sales With Arrows Sales Rooms

Roobrik transformed its post-demo process by changing its approach from a feature and resource ‘’dump’’ to a more dynamic and collaborative workspace using Arrows sales rooms.

The B2B brand can close more high-ticket deals by delivering a unified client journey - from the first touch to ongoing customer success.

Learn more about how Roobrik did it with Arrows:

#2: Build An Effective Sales Process

The sales process is the structured series of steps that your sales team follows to generate leads, pitch prospects your solution, and convert them to paying customers.

An effective B2B sales process will improve your team’s selling efficiency and ensure consistency across all sales reps, which would also make your onboarding process easier.

Here is what our proposed 9-stage B2B sales process looks like:

• Prospecting: Pre-qualifying leads that your brand can target for outreach.
• Outreach & Qualifying: Reaching out to the potential leads that you’ve short-listed and further qualifying them.
• Pitching: Showing your customers how your solution works during the discovery call while learning more about their challenges.
• Following Up: Reaching out to your leads to see what they think about your solution and if they’ve had enough time to think about it.
• Relationship Building: Further building of relationships (rapport) with your prospect(s).
• Objection Handling: Handling pricing-related and solution-related objections that come along your way.
• Closing: Negotiate the final terms of the contract.
• Nurturing: Checking in with your customers and retaining the relationship.
• Referrals: Ask your customers for a referral after they are satisfied with your solution.

#3: Think Like A Doctor

Imagine that you’re going to the doctor and you’re feeling sick.

The doctor is not jumping to conclusions about what has caused the sickness, instead, they are asking you a series of questions, such as what you have eaten recently and if you’ve been out in the cold.

After you tell the doctor about your story, they will tell you about a probable cause of what happened and then prescribe you medicine (solution).

Lastly, the doctor will tell you where to buy the medicine, how long the treatment will take, and when you can expect to get back to your normal life.

This is pretty much how B2B sales should go as well:

• Your leads come into your discovery calls with you asking them questions to learn more about their problems.
• The prospects then speak in great detail about what happened.
• Your sales team listens closely to what they have to say and tries to figure out what is the source of their problems.
• The sales teams gather their thoughts and propose a solution to the client.

In its article on sales discovery, Salesman gives a few bonus tips on selling like a doctor, such as showing zero judgment to your prospects.

Doctors do not judge patients when they come with their problems, and they accept the facts that are presented to them.

Moreover, doctors are not conmen – if they cannot help you resolve your issue, they will refer you to another doctor who will offer them another solution.

#4: Be Prepared To Face Any Objections

No matter how good your product or solution might be, there will always be some prospects that will have objections about:

• The price of your product or services.
• The solution that you are offering them.
• The competition and how they are different or better than you.

This is why you and your sales team need to be prepared with pre-built answers to common objections – if not any possible objections.

Anas Ramadan, the founder of Sales Cafe, speaks about the problem of lacking proper objection handling.

The founder argues that objection handling is important even though your company has a good offer.

Anas recommends the following tips for dealing with objections to win more high-ticket deals:

• Keep track of the most common objections that your prospects have.
• Learn frameworks for handling objections, such as the LAARC framework, which stands for listening, acknowledging, assessing, responding, and confirming clients’ objections.
• Learn how to use analogies to portray the value of your solution.

#5: Create Emotional Connection Via Storytelling

Instead of covering the features of your product and waiting for your leads to be amazed, you can try to create an emotional connection with storytelling.

According to Estyflix, prospects in 2025 trust stories, and not just sales pitches.

The brand argues that most salespeople fail to build trust with their customers because they are ignoring the power of their brand’s story.

The sales experts at Estyflix recommend:

• Sharing your brand’s origin story or a personal challenge that you have overcome.
• Showing how your solution has helped similar customers in a similar or the same industry that your prospect is in.
• Making your prospects the hero by moving the direction of the story to their use case and how you can help them resolve their problem.

#6: Learn How To Follow-Up Effectively

Follow-ups are where B2B deals can be won – or lost.

According to Michael Prince, the first contact with the customer rarely closes the deal.

But the sales expert argues that there’s a multi-touch paradox, because:

• Follow-ups are crucial to closing more deals.
• But too much persistence is also not that good, which is why patience is more important.

This is why your team need to find the balance between spamming your prospects’ emails with follow-ups and staying top-of-mind to close the deal.

#7: Build Trust With All Decision-Makers

Even though all salespeople understand the importance of building trust and relationships with customers – in B2B sales, there might be more than 1 decision-maker in the deal process.

That means not accommodating one of them could result in losing the high-ticket deal altogether.

According to Gartner, there can be 6 to 10 decision-makers in complex B2B deals.

This is how the term sales multithreading came into existence, which is the act of creating, nurturing, and building relationships with multiple decision-makers across your buyer’s organization.

➡️ Sales multithreading helps you solidify the deal and minimize the risk of losing the client because you would not be dependable on that one point of contact (POC) being on your side or staying in the company.

#8: Learn As Much As Possible About Each Client

You’ll need to understand each one of your prospects so you can address their specific needs and build trust.

According to Dale Bowman, curiosity is your greatest tool in sales. 

The sales expert recommends asking thoughtful questions to understand your prospects’ challenges, goals, and fears.

That also requires active listening and making prospects feel heard so they can open up.

Instead of pushing prospects to buy, you need to help your prospects find what their problems are and propose a plan to solve them.

#9: Focus On The Transformation Experience, Not The Product

Instead of talking about how many features your product has, your sales team should focus on the transformational experience of your prospects:

How they can go from 0 to 1.

You are essentially trying to change the way they work and do business using your solution or product.

From adopting AI to becoming more data-driven in their sales approach, B2B sales reps need to lead the change management for prospects.

➡️ For example, the sales team at Arrows is trying to change the way other sales teams communicate with prospects by introducing digital sales room software.

The change management process is about moving from long email chains and excessive follow-up emails to a dynamic page that keeps prospects engaged.

#10: Send Out Powerful Sales Proposals

A good sales proposal that is personalized to your prospect’s needs and budget will help your sales team close more deals.

Effective proposals are organized and concise to portray the value of your solution to your prospect’s problems and how much it will cost them to resolve these issues.

💡 You can check out our guide on how to create a winning sales proposal.

In the sales proposal, you can include:

• A personalised quote that you’ve created for the client based on their needs.
• Interactive pricing tables so your prospects can select what kind of features or hours of work they would prefer.
• Integration with an e-signature so your prospects can sign on the spot if they see that there’s a fit.

You can also use sales proposal platforms to help you build and customize proposals from ready-to-use templates.

These tools also enable you to track the engagement inside of the proposals to see who has viewed the proposals and engaged with them.

#11: Use Interactive Demo Platforms (For SaaS Sales)

Interactive demo platforms are a presale tool that helps your team build interactive walkthroughs of your SaaS product.

Instead of waiting for your prospects to schedule a demo with your sales team, you can embed interactive product demos on your website to educate potential buyers and close deals faster.

➡️ The way these interactive demo platforms work is that you can take screenshots of your platform and put them together with voiceover and text.

It is also possible to clone your product and enable your customers to experiment with it without a pre-built path for them.

💡 Interactive demos also enable your brand to stand out while enterprise businesses are doing due diligence on various platforms.

If your competitors are yet to start implementing product demos, you might be the pioneer in your niche with that technology.

#12: Ask For Referrals

Last but not least, your sales team can ask for referrals from happy existing customers of your brand.

But that’s easier said than done – to do that, your sales team will need to continue nurturing relationships with your clients so they can ask them for referrals.

The onboarding process is also an important part of retaining your customers in the long run and being able to ask them for referrals.

This is why we recommend you use new client onboarding platforms like Arrows to streamline your onboarding process in HubSpot to bring your new clients to value quickly.

Arrows onboarding plans help you create client-facing onboarding plans that attach to your HubSpot deals, tickets, and custom objects.

Our post-sales platform gives your team shared visibility into the onboarding progress of all of your clients and an easy-to-follow path to success for your new customers.

Arrows’ best-in-class HubSpot integration makes it possible to keep all your onboarding out of the platform.

The software is designed to let your customers access their onboarding plans and complete their assigned tasks.

Arrows.to — Win more deals & onboard customers faster

💡 Arrows is rated the #1 App for Customer Success in the HubSpot Marketplace.

How Do Arrows Onboarding Plans Work?

Each plan has tasks that are grouped into phases. Our platform guides your new clients to the next task they need to complete.

You can take your clients to a focused view of each task, which has different task types (from inserting a Google Doc to scheduling a meeting).

Our solution then syncs 50+ data points with your HubSpot property, enabling your customer success team to run and keep track of your entire onboarding process inside HubSpot.

Each deal is connected to an Arrows plan powered by our data, which is synced in real-time to your HubSpot account.

There, you can trigger automation and get live reports.

What is different about Arrows? Our solution combines workflow automation with a simple UI embedded in HubSpot. 

Our tool aims to keep prospects engaged and focused on the deal.

By providing onboarding checklists for your new clients to complete, your customer success team can reduce the onboarding time and increase your team’s capacity.

Here’s why customer success teams love Arrows onboarding plans:

• Onboard your new clients quickly: Keep your customers on task with clear, easy-to-follow plans tailored to them.
• Increase your team’s capacity: Enable your sales and customer success teams to work out of HubSpot instead of jumping between tools.
• Track progress: Monitor every step of your user’s onboarding journey, from adding their brand’s guidelines to scheduling the initial audit.
• Best-in-class HubSpot integration, which helps you keep your team working in HubSpot without creating new inboxes.

Our software makes it easy for your customers to perform tasks such as uploading files and filling out form fields. The data then syncs back to HubSpot.

Secure More Deals With Arrows Sales Rooms & Onboarding Plans

Our digital sales rooms help sales teams close more deals by keeping prospective clients engaged with mutual action plans, resource sharing and milestone tracking.

Arrows also offers purpose-built onboarding plans and client portals that help you manage the entire client lifecycle from one platform instead of switching between sales platforms.

If you’re a sales leader looking for a B2B sales enablement solution that offers:

• Effective buyer engagement tracking to help you see which leads are viewing the sales rooms in real-time and insights into buyer intent.
• A native HubSpot integration, which is available for all pricing tiers and lets you sync 50+ real-time data points.
• Other presale features, such as real-time alerts, buyer engagement tracking, and next meeting sync.

Then you can schedule a demo to learn more about Arrows sales rooms.