If you are looking for the best sales enablement software in 2024, this guide is for you.
Allan Formigoni
September 28, 2024
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10 minutes
We researched dozens of tools, reviewed customer reviews on G2, and talked to real users to find out the best sales enablement solutions so you don’t have to.
This article will review eight sales enablement tools, their top features, pros and cons, and pricing models.
Before we begin, let’s review a few factors to consider when evaluating sales enablement software. ⤵️
Here are the factors we considered when evaluating sales enablement solutions to make this guide:
Workflow automation capabilities are crucial as they significantly enhance efficiency and productivity within sales teams.
For example, effective automation can streamline repetitive tasks and allow your sales reps to focus on higher-value activities like building relationships with prospects and closing deals.
Other automations can include syncing sales data in your CRM, such as HubSpot or Salesforce, so you can keep track of each client’s onboarding or stage in the buying process.
These workflows should be customizable to your sales processes and include features like:
💡 You can also facilitate new sales rep onboarding by providing them with structured training paths and resources automatically assigned based on their roles within your team.
We also evaluated the tools’ analytics into sales performance, measuring each tool’s:
➡️ The best tools let you integrate these analytics with your CRM to provide a holistic view of customer interactions and sales outcomes.
Different sales enablement solutions have different pricing structures.
For example, some tools offer pricing models based on the number of seats you’d require, while others are based on the features you will need.
The pricing model you opt for can impact your bottom line and prove quite expensive in the long run if you plan on onboarding a large number of sales reps.
💡 For the tools that did not disclose their pricing, we tried to find data from third-party sources.
Here are the best sales enablement solutions out of all the software I reviewed:
#1: Arrows - Create client-facing sales rooms that sync data to your HubSpot account to close deals faster.
#2: Accord - Enforce your sales methodologies across your sales team.
#3: Guru - Set up an AI-powered knowledge base for sales teams.
#4: Dock - Set up real-time buyer intent notifications.
#5: Qwilr - Send out beautiful sales proposals from out-of-the-box templates.
#6: Flowla - Build a workspace for your sales and customer success team.
#7: Hubforce - Personalize the buying journey to your prospects with templates and AI.
#8: Showpad - Engage your leads and sales reps with content and training.
Arrows is the best sales enablement software for sales teams on HubSpot that need an all-in-one onboarding, sales room, client portal, and customer success platform.
Full disclosure: Even though Arrows is our software, we’ll aim to provide an unbiased and objective perspective on why Arrows is the best sales enablement tool for sales teams in 2024.
Keeping your sales team and prospects on the same page during onboarding can be challenging.
Arrows helps you send sales rooms and onboarding plans to your leads so your sales team can control the narrative, build momentum, and win more deals.
❗Note: Arrows was built for teams that run on HubSpot. If your team does not operate on HubSpot, you can scroll down to review other tools.
Let’s go over the features that 👇make Arrows the best sales enablement software on the market for sales teams on HubSpot.
You don’t have to lose good deals because your sales reps are underprepared or the next steps with your prospects are blurry.
With dynamic pages that keep prospects engaged, you can now close deals faster and increase your sales team’s close rates.
Sales rooms enable your sales team to simplify deal management by tracking milestones and providing real-time updates.
➡️ Arrows is the only digital salesroom that lets you connect to Deals, Tickets, or Custom objects in HubSpot.
With Arrows sales rooms, you can equip your sales team with everything that they need to sell, such as:
💡 You can also replicate your best sales reps by using templates to enforce a winning process.
Our sales rooms simplify follow-ups by replacing the traditional email without overwhelming customers with links.
Once activated in your HubSpot account, Arrows sales rooms can be set up from any existing deal.
After creating the sales rooms, you can edit and publish them directly through the Arrows app, enabling you to personalize each room to your prospects.
Your sales team will then automatically receive updates on room engagement, including views and updates, via the deal’s activity feed.
💡 You can link sales rooms in email snippets sent from your HubSpot account, keeping everything connected.
Arrows lets you create client-facing onboarding plans, sales rooms, and client portals that attach to your HubSpot deals, tickets, and custom objects.
Our software gives your sales team shared visibility into onboarding progress, insights, and an easy-to-follow path to success for your customers.
💡 Arrows is rated the #1 App for Customer Success in the HubSpot Marketplace.
Arrows’ HubSpot integration makes it possible to keep all your new client onboarding out of the platform.
The tool was designed to let your customers access their onboarding plans and complete their assigned tasks.
Each plan has tasks that are grouped into phases. The tool guides your customers to the next task they need to complete.
You can take your customers to a focused view of each task, which has different task types (from inserting a Google Doc to scheduling a meeting).
Our platform then syncs 50+ data points with your HubSpot property, enabling your customer success team to run and keep track of your entire onboarding process inside HubSpot.
Each deal is connected to an Arrows plan powered by our data, which is synced in real-time to your HubSpot platform.
There, you can trigger automation and get live reports.
💡 Arrows has separate tools for sales rooms, onboarding plans, and client portals, which means you can manage the entire customer lifecycle out of one platform with tools for what you need at each stage.
What is different about Arrows? The platform combines workflow automation with a simple UI embedded in HubSpot.
Our tool aims to keep prospects engaged and focused on the deal.
Case study: Level Effect increased their internal efficiency by consolidating the customer journey with Arrows and HubSpot.
Through early intervention, the brand can now get insights into individual and cohort progress and increased student performance.
💡 You can also take a look at our customer success guide that will show you how to set up your HubSpot account to run effective customer success.
Keep your new customers moving through the onboarding funnel with Arrows onboarding plans.
By providing onboarding checklists for your users to complete, you can reduce the onboarding time and increase your team’s capacity.
Here’s why customer success teams choose Arrows onboarding plans:
Our tool makes it easy for your customers to perform tasks such as uploading files and filling out form fields. The data then syncs back to HubSpot.
Your team will also get access to Arrows onboarding insights, which will help your team uncover insights from your customer onboarding process.
With Arrows onboarding insights, your customer success team will be able to uncover:
Arrows has three pricing plans:
💡 Our pricing is not based on user seats.
You can try Arrows for free! Start your free trial with Arrows by connecting customer-facing onboarding plans to HubSpot deals, tickets, or custom objects with just a few clicks.
Alternatively, you can schedule a demo to learn more about the tool.
✅ Digital sales rooms that increase your sales team’s close rates.
✅ Seamless data sync with HubSpot records.
✅ Clean and easy-to-use platform with an interactive interface.
✅ Track buyer engagement across your sales rooms.
✅ Onboarding insights.
❌ Built exclusively for sales teams that run on HubSpot.
❌ Simple dashboard with less data compared to other tools because all of the power is synced into HubSpot.
Best for: Enforcing your sales methodologies across your sales team.
Similar to: Arrows, Guru.
Accord is a sales enablement software that helps sales teams create action plans to improve their sales processes and customer onboarding.
The platform is ideal for teams that want more task-based functionalities and the ability to share dashboards with their prospects.
Accord’s Methodology Enforcement lets you enforce your winning formula by defining deal criteria for your sales team.
Accord has a free plan for its software, which lets you access its digital sales rooms, best practice playbooks, and the ability to send unlimited customer invites for one user.
To access the tool’s advanced features, you can choose from the three plans:
✅ Sales methodology enforcement.
✅ Combines playbooks, document storage, and collaboration all in one place for learning and execution.
✅ Good reporting abilities for sales leaders.
❌ Limited integration with existing GTM systems.
❌ Data syncs and automation could be improved.
Best for: Setting up an AI-powered knowledge base for sales teams.
Similar to: Showpad.
Guru is an AI-powered search functionality and copilot that combines an enterprise AI search, intranet, and wiki.
The tool is a good sales enablement software, giving sales managers, reps, and customer success teams quick access to what they need daily.
Powered by Generative AI, Guru’s AI-powered content assistant can create, translate, improve, and summarize content to help your sales team better converse with prospects.
Guru offers a free 30-day trial that includes full platform access.
To access its features for a longer period, you’d have to be one of their two paid plans:
✅ Organize your sales content and access it at any time.
✅ AI-powered search, intranet, and company wiki.
✅ Generative AI that can support your sales reps write content.
❌ Some customers have experienced search functionality challenges.
❌ Less integrations than other competitors.
Best for: Setting up real-time buyer intent notifications.
Similar to: Arrows, Accord.
Dock is a sales enablement software that lets you organize everything shared with your customers in one workspace.
Dock lets you create sales order forms and send them to your new clients for signing in only a few clicks.
Dock offers a free plan that lets you access five workspaces for unlimited users.
To access the tool’s advanced features, you’d have to be on one of their three paid plans:
Note: Sales order forms are available as an add-on package that costs $10/user/month and gives you access to e-signatures, approval rules, and the deal desk dashboard.
✅ All-in-one sales enablement solution that lets you access client portals, sales rooms, and onboarding plans.
✅ Generous freemium plan.
✅ Sales order forms.
❌ Set up can be time-consuming.
❌ The tool is not mobile-friendly yet.
Best for: Sending out beautiful sales proposals from out-of-the-box templates.
Similar to: Dock, Flowla.
Qwir is a sales proposal software that lets you create sales proposals in web format to convert your prospects.
The tool is good for moving your customers to the next steps of their buying process with its web-based software.
Qwilr lets you create beautiful sales proposals out of ready-to-use templates.
Qwilr has two pricing plans:
✅ Pre-made templates that you can personalize to your prospects.
✅ Good HubSpot and Salesforce integrations.
✅ Analytics and insights into customer engagement.
❌ Not as good editing and customization options as other competitors.
❌ Lack of reporting and dashboard functionality.
Best for: Building a workspace for your sales and customer success team.
Similar to: Dock, Guru.
Flowla is a sales enablement solution that lets you create client-facing workspaces for your team and customers.
The tool helps you create interactive and personalized spaces to win more deals and more easily onboard new clients.
Flowla AI helps you build onboarding flows with the power of ChatGPT.
The tool can build custom flows from scratch with text content already filled and the design pulled from your client’s website.
Flowla offers a free plan that lets you try the platform for free and create up to five free flows with unlimited seats.
To access the tool’s more complex features, your team would need to be one of their three paid tiers:
✅ Shorten your deal cycles with personalized sales rooms.
✅ Set up mutual action plans to move your clients quicker to value.
✅ Craft onboarding plans with the power of AI.
❌ Customization is limited when compared to other alternatives.
❌ Some users note that they’ve had integration issues with their CRMs.
Best for: Personalizing the buying journey to your prospects with templates and AI.
Similar to: Arrows, Dock.
Hubforce is a sales enablement tool that uses templates and AI to help your sales team create personalized buying journeys for prospects.
The software has a comprehensive range of customization features and an easy-to-use UI.
Hubforce’s AI Hub Builder helps your team build personalized digital sales rooms with the power of AI to win more deals.
Hubforce has a freemium that includes five free hubs and five free templates.
If you want to get access to unlimited hubs and templates, you’d need to subscribe to one of its three paid plans:
✅ AI-powered personalization.
✅ Analytics into the sales cycle with action triggers.
✅ Freemium that lets you get started on the platform for free.
❌ Not as battle-tested as other alternatives since it’s a new product.
❌ Integrations are limited when compared to other alternatives.
Best for: Engaging your leads and sales reps with content and training.
Similar to: Hubforce.
Showpad is a sales enablement software designed for sales teams to provide training and create sales assets for their leads.
The tool provides a centralized platform for content and sales tools with a digital app that features 360 showrooms and 3D modeling.
Showpad lets you train your sales representatives with features like pitch practice that gives sellers a practice playground to hone pitch skills and level up their negotiation skills.
Showpad does not publicly disclose its pricing.
The product has three subscription tiers:
✅ AI-powered sales coaching to develop your sales reps.
✅ 3D models and Augmented Reality features.
✅ Open API for integration with your CRM and marketing automation system.
❌ Pricing is not disclosed.
❌ UI may be hard to navigate for new users.
Built for HubSpot teams, Arrows has separate purpose-built tools for sales and onboarding.
If you’re looking for a sales enablement platform that offers:
Then you can start with Arrows for free.
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