Introducing Arrows AI-Powered Digital Sales Rooms

Your team got call recordings, meeting notes, email threads, and deal updates all syncing into HubSpot. But most of that valuable data just sits there, buried in the deal record. What if it could actively help your reps close more deals?

Today, we're introducing AI-powered suggestions for Arrows sales rooms that turn scattered data into actionable updates. Every call recording, email, and note automatically transforms into smart suggestions, making your digital sales rooms more relevant and valuable after each interaction.

After all, rooms are great for sharing content and next steps with buyers during their evaluation. But with all the meetings and new information flowing into HubSpot, how do sales reps remember to keep them up to date? After each call, there are typically several updates to make:

• Update the next steps
• Add new resources discussed
• Modify milestones
• Refining the value proposition based on new information and context

This is exactly what Arrows Intelligence is designed to solve. By analyzing call recordings and HubSpot activity, you'll receive suggested updates for your sales rooms, ensuring they're always relevant and up-to-date.

So let's dive in!

What Are Arrows Digital Sales Rooms Anyway?

Let's quickly recap what Arrows digital sales rooms are. Think of them as a personalized page for every prospect where you share milestones, resources, and next steps with your prospects. 

Every deal gets its own unique room, making it easy for buyers to access everything in one place – from sharing resources with their team to reviewing meeting notes and tracking evaluation progress.

Instead of scattered resources across emails, each sales room provides a clean, organized space for: timeline and key milestones, meeting summaries and next steps, sales collateral and resources, and more.

Plus, your team can create and manage sales rooms directly from their deals in HubSpot, and watch as they automatically fill with relevant deal information. Every time a prospect views a room or interacts with its content, it's logged right in your HubSpot timeline and it triggers Slack notifications.

Learn how how OutboundSync cut their sales cycle by replacing traditional follow-up → 

Introducing AI-Powered Suggestions for Arrows Sales Rooms

Okay, so you've got a great sales room – but how do you remember to keep it up to date with everything happening in your deal like updating the next steps, adding new resources discussed, modifying milestones, and more?

Arrows Intelligence delivers highly accurate, deal-specific suggestions right where your sales team works by analyzing everything in HubSpot deal records – from notes and emails to call recordings – along with existing sales room content to make suggestions that are already in context.

Here's how it works:

Automate Call and Deal Insights

Arrows Intelligence continuously monitors your deal activity in HubSpot - from call recordings and notes to emails sent and received. No manual triggers needed. Then it analyzes all this context and compares it with your current sales room content to identify what needs updating.

Get AI-Powered Suggestions

As your deal progresses, you'll get AI-powered suggestions for updating your room:

• Next steps: Arrows Intelligence captures concrete next steps from your calls and email exchanges, suggesting updates to keep everyone aligned.
• Milestone updates: Whether in a call or follow-up email, when timeline changes or new evaluation phases are discussed, you'll get suggestions to update your milestones.
• Resource recommendations: Did someone ask about pricing in an email? Mentioned implementation during a call? Arrows Intelligence suggests adding relevant resources from your content library.
• Value proposition refinement: As you learn more about your prospect's needs through ongoing interactions, get suggestions to align your value proposition with their specific use case.

For each suggestion, you’ll receive additional context explaining why it was recommended.

Add Matching Content 

Arrows Intelligence knows your room content library inside and out. If you mention something in a call or email that matches resources in your library – like case studies, implementation guides, security documentation or pricing information – it'll suggest adding those relevant materials to your room. You can also choose to discard suggestions if you prefer.

All of this happens automatically in the background. You focus on having great conversations with your prospects, and Arrows makes sure your sales room stays current and valuable.

Get Notified from Slack or HubSpot

Suggestions appear right in your HubSpot deal view and via Slack notifications. One click to approve, and your sales room is updated. No more context switching or manual updates – just quick validation of AI-suggested changes.

What if All That Data You Collected in HubSpot Was Used to Win More Deals?

Think about all the valuable data living in your HubSpot deal records – call recordings, meeting notes, email threads, and deal updates. Instead of letting this information sit idle, it can actively work to help your team close more deals.

Instead of your deal data living in a CRM graveyard, AI-powered suggestions become the fuel that powers meaningful updates to your buyer experience. Every interaction becomes an opportunity to make your sales room more relevant and valuable.

Plus: You don't have to change how your team works. Keep using your favorite call recording tool, keep updating HubSpot like you always do. Arrows works in the background, analyzing this data and turning it into actionable suggestions that help you:

-> Maintain deal momentum after every call

-> Keep your buyers better informed

-> Make it easier for champions to sell internally

-> Spend less time on manual updates and more time selling

As we continue developing these AI capabilities, we'll keep finding new ways to transform your HubSpot data into winning experiences for your buyers.

Ready to see it in action? Book a demo, and we’ll show you AI-powered suggestions in action on an existing deal in HubSpot.