How to Get Prospects to Actually Use Your Sales Room

Sales rooms open up a lot of possibilities: they help you enable champions, stay on top of engaged deals, send follow-ups that drive action, and keep momentum moving toward a close.

But like any part of your sales process, how you use them makes all the difference.

The best rooms don’t just sit there. They get opened, explored, shared, and revisited. And that doesn’t happen by accident.

We asked Grant (Head of sales) and Stephanie (Senior AE) from our sales team to share how they’re thinking about Arrows sales rooms today and what they’re doing to make each room more actionable, more dynamic, and more helpful for their prospects.

Here are the most effective ways to encourage prospects to open the room, engage with the content, and keep coming back—simple tips that make a big difference in performance and help rooms stay relevant through every stage of the deal.

And if you’re looking for inspiration on what makes up a high-performing deal room, or the types of resources and content blocks that drive more engagement, we’ve got you covered.

1. Drive the first click with context

When sending a room, don’t just share the link. Call out one or two specific resources inside (like the proposal block, a video walkthrough, or a security doc) and link directly to that section.

It makes the room feel relevant from the first click and gives champions an easy starting point to explore and share.

2. Show the room during live calls

One of the most effective ways to build engagement is to actually open the sales room during your follow-up calls. Whether it’s to recap mutual milestones, point out next steps, or pull up a specific resource, walking through the room reinforces that it’s the central source of truth for the deal.

3. Use follow-up nudges intentionally

If a room hasn’t been opened after a couple of days, send a follow-up nudge to bring them back in. Not just as a reminder, but as a light touchpoint ahead of a call. “Take a look before our next conversation” gives it purpose and creates momentum.

4. Refresh the layout to re-engage

If a deal slows down, try reorganizing the content. Move the most relevant blocks up top, embed a short video, or reframe the milestones to match what was last discussed. Small changes make the room feel current and personalized, giving you a reason to re-share it and reignite interest.

5. Use comments to keep the conversation going

Comments can be a great way to add clarity, reinforce next steps, or answer a follow-up question without adding another email to the thread. They're especially effective when used mid-cycle, as a quiet nudge or to highlight something new you’ve added.

6. Link to the room when sharing your calendar

Instead of just dropping a standalone scheduling link, link to the calendar block inside the room. It still brings the buyer to your calendar (with no extra clicks), but in a context where they also see everything else you’ve prepared for them.

7. Highlight key blocks to guide attention

Arrows sales rooms include a built-in feature to highlight specific content blocks—think of it like starring or featuring the most important resource or section for your buyer. What you highlight can (and should) change depending on where they are in the cycle.

It’s a simple way to make the room feel even more personalized, while helping champions focus on the resources that matter most.

8. Let AI suggestions do the heavy lifting

You don’t need to start from scratch every time. Arrows Intelligence suggests the next steps, content, and milestones based on your call notes, email threads, and deal activity—so it takes just a few clicks to create and update a room that feels highly customized.

Keep in mind that the most effective sales rooms have a few things in common:

• They make it easy for champions to get aligned internally
• They stay relevant as the deal progresses
• They’re built with just enough structure to keep things moving

It’s not about overloading the room with content. It’s about keeping it clear, helpful, and up to date. That’s what makes it worth revisiting.

And yes—this all leads to more closed deals

Engagement isn’t the end goal. It’s a leading indicator.

Rooms that get opened, explored, and shared tend to correlate with higher win rates and faster closes. That’s especially true when multiple stakeholders are involved because the room becomes the tool your champion uses to sell internally.

Sales rooms also surface deals that might otherwise fall through the cracks. Even if a prospect goes quiet over email, you’ll often spot renewed activity in the room days (or even months) later. That gives you a reason to re-engage, a signal to prioritize the deal, and a clear path back into the conversation.

In short: the goal isn’t just to create a room. It’s to use it—intentionally, consistently, and in a way that moves the deal forward.