What makes a high-performing digital sales room

Here's an example of a great sales room we built based on what we've seen work across our customer base—paired with the most engaging content sections and blocks.

Here’s a quick checklist based on what’s working best for our customers:

1. An extension of your brand‍

Great rooms aren't just another page. They're a continuation of your brand experience—from colors and banners to the embedded content. Prospects should feel a seamless journey from the first marketing touch to the final close. Here's how to add a custom banner across all your rooms.

2. Focused and purposeful‍

Tempting as it is to include every awesome resource, great sales rooms avoid information overload. Stick to what’s relevant for the current stage of the buying journey. Arrows Intelligence can help you dynamically recommend and update content based on your interactions.

3. The right content blocks‍

Here’s what our most successful customers consistently include in their sales room templates:

1. Clear sections that keep your content organized and easy to navigate
2. A clear value prop block highlighting why you matter
3. A milestone block to clarify next steps
4. An easy-access call recording block
5. A curated product/demo library (videos, guides, etc.)
6. A social proof block with case studies or testimonials

4. Designed for collaboration and action‍

Above all, your sales room should drive collaboration and action. Clear mutual next steps and always referring back to the room ensure your prospects know exactly where to find the info they need to make a decision. Link to specific room blocks and consistently move the conversation forward through the room to maintain momentum.

There’s no one-size-fits-all here—it really depends on your unique sales process and how your prospects make decisions.

The more rooms you send, the more data you collect in Arrows—giving you visibility into prospect activity and which content types they’re engaging with most.

Ready to level up your sales rooms?

If you're already sending rooms to customers, make sure you’ve added some of the blocks above to your block library so you can reuse them quickly. Still unsure if rooms are a fit for your sales process? Schedule a demo and we’ll walk you through what it could look like for your team.