February 10, 2023
Let’s face it, your boss doesn’t care about onboarding
But they do really care about the resulting business outcomes:
→ Time-to-live revenue
→ Customer satisfaction
→ Ability to scale
90% of customers think companies could "do better" when it comes to onboarding.
To build the case for investing in onboarding processes + tooling we need to go beyond our own day-to-day...
...and consider the business impact and risk of fighting the fires of failed onboarding in the future.
Typically we see teams struggling with:
→ a lack of visibility & data
→ revenue stuck in the sales handoff
→ burnout, because of manual work that won't scale
→ getting customers to take action and reduce time-to-value
For the business, this means that:
→ Onboarding teams need to expand linearly with growth
→ Booked revenue doesn't turn into live revenue
→ Customers are less likely to renew and can't expand
Do you feel equipped to make the case for onboarding investment in your role today?
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