Building Arrows

a blog series about building a software business

In March of 2021, we did a public launch for Arrows, our B2B customer onboarding tool. A short while later, we were close to having 20 total customers and $1k MRR.

We care about demystifying the process of building a company, so we thought it'd be nice to share the frameworks and ideas we’ve used to build our company so far.

These frameworks helped us make consistent progress on our business, find a product idea worth building, and got us paid customers for that idea. We’d use them in a heartbeat if we had to start over from scratch.

The series will be updated over time as we grow the company. In the meantime, if you want to learn more, you can listen to our weekly podcast, Keep Going.

  • Building Arrows
    a blog series about building a software business
  • Part 1 – “Working In Bets”, iterating through doubt and uncertainty on your startup
  • Coming Soon
  • Part 2 – Digging for Gold, using customer research to discover an idea for a product
  • Part 3 – How To Get Your First Sales, an intro to getting customers to pay you money
  • Part 4 – Launching your product when nobody cares
  • Part 5 – Why we decided to stop bootstrapping and take VC funding
  • Part X – ... and more as we go

Need help? Email our CEO: dz@arrows.to

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