MCP connector · Sales intelligence
Web traffic and market data from Similarweb in every gameplan
Arrows uses Similarweb to read an account’s web and app traffic, where that traffic comes from, and how it compares with competitors. Agents add those numbers to pre-call briefs and business cases, so reps can talk about the buyer’s own results. It reads only; nothing changes in Similarweb.
Book an agent kickoffHow Arrows works with Similarweb
When a discovery call with an online retailer is on
Google Calendar for tomorrowRead the account’s traffic and where it comes from in
Similarweb , and add it to the pre-call brief 
WorkingBrief readyRuns on its ownWhen the buyer says their paid search costs keep climbing on a
Fathom callRead the account’s ad spend and traffic sources in
Similarweb and add the numbers to the business case WorkingBusiness case updatedRuns on its ownOnce a month, for each open deal
Check
Similarweb for big swings in the account’s traffic, and flag them on the deal WorkingSignal flaggedRuns on its ownA rep asks Arrows how the buyer compares with its top competitors
Compare the buyer’s traffic and engagement with similar sites in
Similarweb and summarize the gaps WorkingAnswer readyRuns on its own
You decide what runs on its own
Every Similarweb action has its own setting. Internal work can run on its own. Anything a buyer would see can wait for a rep.
- Allow Arrows does the work and logs the activity on the deal.
- Ask first Arrows finishes the work, then waits for a rep to approve.
- Off Arrows stays out of that tool.
SimilarwebExample settings- Read web traffic and engagement
- Read traffic sources and referrals
- Read audience demographics and geography
- Find similar sites and competitors
- Read ad spend and ad networks
- Read app rankings and installs
How Arrows connects to Similarweb
- In Arrows, open Connectors, then Marketplace, and choose Similarweb.
- Click Connect and sign in to Similarweb.
- Pick Off, Ask first, or Allow for each action. Your playbook can use it right away.
Every tool. Every deal. No prompts.
An Agent Architect connects your stack and sets what Arrows can do in each tool. Then Arrows does the follow-through on every deal, and your reps approve what matters.
Book an agent kickoffWhat happens on your agent kickoff:
We learn how your team works its deals today- We build your playbook from how your team already sells
- We connect your CRM, email, calendar and call recorder
- Agents start working your open deals, often on the same call