MCP connector · Sales intelligence
AI sales agents that research every account with Clay
Arrows uses Clay to research companies and enrich the people on a deal. Agents run Clay’s enrichment to find contacts at an account, fill in titles and emails, and add data points to companies and people, then use that context in briefs and gameplans. Each run uses your Clay credits, and agents can check what’s left before they start.
Book an agent kickoffHow Arrows works with Clay
When a demo with a new account lands on
Google Calendar for ThursdayRun
Clay ’s enrichment on the account and each attendee, and add it to the pre-call brief 
WorkingBrief readyRuns on its ownWhen the buyer says on a
Granola call that IT and finance will both need to sign offFind and enrich the IT and finance leaders at the account in
Clay , and add them to the gameplan WorkingContacts foundRuns on its ownWhen the buyer’s
Outlook reply copies in someone newEnrich the new person in
Clay with title and email, and add them to the deal gameplan WorkingContact enrichedRuns on its ownA rep asks Arrows who else to bring into a stalled deal
Find and enrich contacts at the account in
Clay , and suggest the two best people to reach WorkingContacts foundRuns on its own
You decide what runs on its own
Every Clay action has its own setting. Internal work can run on its own. Anything a buyer would see can wait for a rep.
- Allow Arrows does the work and logs the activity on the deal.
- Ask first Arrows finishes the work, then waits for a rep to approve.
- Off Arrows stays out of that tool.
ClayExample settings- Find and enrich companies
- Find and enrich contacts at a company
- Enrich a list of contacts
- Add data points to companies and contacts
- Read past searches
- Check credits
How Arrows connects to Clay
- In Arrows, open Connectors, then Marketplace, and choose Clay.
- Click Connect and sign in to Clay.
- Pick Off, Ask first, or Allow for each action. Your playbook can use it right away.
Every tool. Every deal. No prompts.
An Agent Architect connects your stack and sets what Arrows can do in each tool. Then Arrows does the follow-through on every deal, and your reps approve what matters.
Book an agent kickoffWhat happens on your agent kickoff:
We learn how your team works its deals today- We build your playbook from how your team already sells
- We connect your CRM, email, calendar and call recorder
- Agents start working your open deals, often on the same call