One downside of trying to use HubSpot for customer success is you need to do some configuration to get set up to enable your team.
The good news…it’s not as hard as you might think to give your team a complete picture of their accounts and the data they need to make their customers successful.
Out of the box, your company records in HubSpot will help you keep track of the associated contacts, deals, and tickets for each company along with the activity being logged against them.
So, let’s talk about how to centralize all your account data in one place by being intentional about how you use HubSpot company records:
Let’s face it, HubSpot is more commonly used for sales and marketing than customer success, so we’ll want to add some new data to the company record for our purposes. You might have additional specific fields you’d like to add but below you’ll find the 10 properties I’d recommend as a starting point.
To improve organization, we’ll add our new properties to 2 new groups.
First, we’ll add 2 new groups to categorize our properties.
Once we have our customer success specific properties created and ready to use, we can increase the visibility of the most important customer success information for each account by adding them to saved sections in the left sidebar. These sections will correspond to the property groups we just created in step 1.
As different teams get introduced and work with each customer throughout their lifecycle it can become increasingly difficult to stay up to date and get a quick high-level summary of what’s most important for this account.
We can create a saved snippet and use it to quickly create a consistent pinned note for each account that provides a high-level summary and answers these 3 questions:
Bringing all your account data together in one place not only makes it easier for everyone who interacts with the customer to quickly gain context and be better prepared to make them successful, but it also enables improvements to internal workflows and reporting that allow your team to focus their time on their highest leverage work.
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