In this series, we talk with the founders and CEOs behind the top AI notetaking tools to learn how they’re built, what they do best, and how they fit into real sales and CS workflows.

In this video, we sit down with Matt Doyon, CEO and co-founder of Triple Session.

Watch to see how Triple Session helps teams coach reps with AI-generated scorecards, sync structured call insights into HubSpot, surface team-level performance gaps, deliver on-demand training based on rep needs, and curate call snippets into a best-practice library.

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Meet Triple Session

Triple Session was created to solve a challenge Matt Doyon faced firsthand. As a former HubSpot sales rep and the CRO of a SaaS company, Matt was leading a remote team of 120 people and needed better visibility into what was happening on sales calls. He wanted a way to capture insights from conversations and use them to coach reps, improve skills, and inform training at scale.

Existing tools could handle note-taking and call summaries, but they didn’t help him understand patterns or support rep development. So Matt and a teammate built a solution focused on coaching and performance.

Triple Session starts by identifying what sales leaders need to learn from their team's conversations. From there, it captures structured insights, applies scoring logic, syncs key data into HubSpot, and recommends targeted training based on each rep’s performance. It works especially well for high-volume sales teams where reviewing every call isn’t realistic.

The result is a single platform where managers can track trends, coach effectively, and support reps with on-demand training and real examples pulled from real conversations.

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Feature highlights

AI-generated scorecards with SPICED analysis
Every call is automatically scored using a customizable framework like SPICED. You can track how reps are performing across situation, pain, impact, and next steps, then spin up coaching plans based on the results.

Team-level performance insights
Managers can see patterns across the team with roll-up reports that highlight strengths and gaps. These insights help guide bootcamps, enablement initiatives, and weekly one-on-ones using real conversation data.

Custom HubSpot CRM sync with two-way updates
Triple Session syncs structured data into HubSpot using your custom properties—dropdowns, text fields, and more. It pulls in the associated deal and contact record, pushes summaries and property values, and even flags when data needs updating.

Post-call workspace for reps
After every call, reps land in a unified workspace with the recording, transcript, analysis, CRM sync options, and suggested follow-ups. The system acts like a manager’s feedback—available automatically, every time.

Built-in LMS for skill-based training
Triple Session tracks where reps are scoring low and assigns short-form training videos with quizzes to help them improve. The LMS adapts over time, turning call performance into personalized learning paths.

Moments Academy for peer learning
Top-performing call snippets are automatically pulled into a searchable internal library. Reps can study how their teammates handled pricing objections, uncovered business impact, or ran a strong discovery—all using real calls from their own team.

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Why Triple Session stands out

Triple Session helps sales teams improve performance by connecting call analysis, coaching, and training in one workflow. It’s especially useful for teams with high call volume who need visibility into what’s working and where reps need support.

What makes it different:
→ AI scorecards built around SPICED and other frameworks
→ Coaching roll-ups that highlight team trends and gaps
→ Structured HubSpot sync with two-way updates
→ Personalized training based on rep performance
→ Peer learning through a curated call snippet library

One thing we loved:
The Moments Academy automatically pulls the best parts of real calls into a searchable library. It’s a practical way to help reps learn from each other without adding more meetings.

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Try Triple Session for yourself

You can get started with Triple Session right away. Create a free account at triplesession.com, explore 30+ call templates, and sync everything into HubSpot out of the box.

If you want a more tailored setup, you can also book time with their team for a customized trial.