In this series, we talk with the founders and CEOs behind the top AI notetaking tools to learn how they’re built, what they do best, and how they fit into real sales and CS workflows.

In this video, we sit down with Burak Aksar, founder of Spiky.

Watch to see how Spiky delivers real-time coaching during calls, syncs structured playbook answers to HubSpot, customizes note formats with prompt-based agents, surfaces live battle cards, and tracks key signals like pricing interest and next meeting intent.

Meet Spiky

Spiky AI started with a bold goal: to give every rep a real-time coach. Instead of waiting until after the call for feedback, Spiky helps reps course-correct live with battle cards, prompts, and contextual nudges that appear during the conversation. For sales and CS leaders, it also delivers structured insights, showing where deals are going off track or which reps need support with discovery or budget discussions.

Spiky is used by revenue teams across sales, customer success, and support. It connects directly to your calendar, joins meetings automatically, and syncs structured data into your CRM. That includes summaries, transcripts, playbook answers, and more, all customizable through Spiky’s prompt-based “agents.”

While many AI notetakers focus only on summaries, Spiky is built for deal execution and enablement. You can track buyer intent live during calls, use agenda-driven templates for different meeting types, and turn your enablement content into live battle cards. It’s one of the most flexible tools we’ve seen, designed to drive action during and after every call.

Feature highlights

Live in-call coaching and nudges
Spiky surfaces real-time prompts during meetings based on what’s being discussed. If a rep forgets to cover budget or next steps, the system offers a reminder in the moment. It can also suggest responses to objections using dynamic battle cards that update as the call unfolds.

Custom note formats using prompt-based agents
Spiky’s “agents” let you define exactly how meeting outputs should be structured. Whether you prefer a format like Fathom, Fireflies, or your own internal template, you can create reusable agents that generate summaries, follow-ups, and Slack messages in your preferred style.

Team-wide and personal templates
Templates can be shared across your organization or kept private for individual use. Sales leaders can create consistent follow-up formats, while reps can build templates for investor updates, onboarding calls, or demos. You can apply templates with a single click.

Structured CRM updates from playbooks
Spiky connects your playbook questions to custom fields in your CRM. It pulls answers from across multiple meetings and updates deal records automatically. You decide which fields to populate and how the output should be formatted.

Flexible HubSpot sync with full control
Spiky matches meetings to companies, deals, and contacts in HubSpot. You can choose exactly what data gets synced, from summaries and action items to full transcripts. The setup is quick, and you can adjust sync settings at the organizational level.

Automatically generated battle cards
Spiky turns your existing enablement content into battle cards that appear during live calls. When keywords or objections come up, reps see suggested responses without having to search. Everything updates dynamically based on what’s being discussed.

Why Spiky stands out

Most AI notetakers focus on what happened after the call. Spiky does more by helping reps in the moment. It offers real-time guidance, connects to your playbooks, and writes structured data into your CRM. The result is better calls, better coaching, and better insights inside HubSpot.

What makes it different:
→ Real-time prompts and coaching during live calls
→ Custom note formats using prompt-based agents
→ Automated playbook tracking with CRM field updates
→ Battle cards generated automatically from enablement content
→ Deep HubSpot integration with full control over what syncs

One thing we loved:
Spiky makes CRM updates feel effortless. Instead of relying on manual entry, it pulls answers to your playbook questions directly from the call and fills in the right fields inside HubSpot. You get accurate, structured data across multiple meetings without extra work from your team.

Try Spiky for yourself

You can get started with Spiky in just a few clicks. Connect your calendar, and the tool will begin analyzing meetings right away.

Spiky integrates directly with HubSpot, Salesforce, Pipedrive, and Zoho, with full control over what gets synced.

Try it for free at spiky.ai.