In this series, we talk with the founders and CEOs behind the top AI notetaking tools to learn how they’re built, what they do best, and how they fit into real sales and CS workflows.

In this video, we sit down with Devang Agrawal, co-founder of Glyphic.

Watch to see how Glyphic helps teams coach reps with AI-generated scorecards, sync structured call insights into HubSpot, automate rep tasks, surface deal-level trends like win/loss reasons and competitor mentions, and generate always-updated sales playbooks.

Meet Glyphic

Glyphic was founded by Devang Agrawal and Adam Liska, both researchers at Google DeepMind. They started the company with a technical insight and a practical problem: large language models had finally reached the point where they could deliver meaningful value in sales workflows, and modern revenue teams were losing connection with their customers as they scaled.

In early-stage sales, founders know every conversation. But once teams grow, insights get lost across layers of management, and sales, product, and marketing teams start flying blind. Glyphic was built to fix that by capturing every customer interaction, structuring the data, and turning it into coaching insights, CRM updates, and strategic guidance.

Rather than building yet another tool for note-taking or call review, the team built Glyphic as a sales co-pilot from the ground up. The platform automates prep, fills CRM fields with structured data, generates playbooks, and pinpoints where reps and deals get stuck. It’s designed to help teams not just remember what happened on a call, but take action on it.

Feature highlights

Skill-based coaching with AI-generated scorecards
Glyphic helps frontline managers identify where reps are struggling and where they’re excelling using fully customizable scorecards. Reps are automatically evaluated across calls, and managers get a clear view of skill gaps, like reps who consistently skip next steps, so they can coach more effectively.

Structured CRM syncing, not just notes
Unlike tools that drop everything into a notes field, Glyphic syncs data directly into structured HubSpot and Salesforce fields. It supports picklists, booleans, and numeric fields. Setup is simple: write a prompt, map it to a CRM property, and Glyphic handles the rest.

Pre-call prep and post-call task automation
Reps get insights before every call, including company details and deal context, and a fully automated task list after each meeting. Next steps, follow-ups, and action items are pulled directly from the transcript and organized in Glyphic’s built-in task manager.

Quick Actions for team-wide consistency
Reps or managers can save prompt templates called Quick Actions to automate common workflows like generating follow-up emails, identifying red flags, or kicking off handoff processes. These can be shared across the team to drive consistency without relying on top-down enforcement.

Deal-level insights across all calls
Each deal in Glyphic shows a full summary, stakeholder map, action items, and scorecard results across multiple calls. Reps and managers can search for patterns, ask questions about the deal, and get a complete picture without piecing together individual notes.

Sales playbooks and win/loss trends powered by call data
Glyphic uses real conversations and CRM data to automatically generate and update your sales playbook. It also surfaces which pain points convert best, which competitors come up most often, and why you’re winning or losing deals, with no manual tagging or CSV uploads.

Why Glyphic stands out

Glyphic is built for sales teams that want more than AI notes. It combines rep coaching, CRM automation, and strategic insights in a single workflow. Designed from the ground up using modern language models, Glyphic helps teams understand what’s happening in their pipeline and gives them the tools to improve performance at every level.

What makes it different:
→ Fully customizable coaching scorecards that track rep performance across real calls
→ Structured CRM syncing into picklists, booleans, and custom fields in HubSpot and Salesforce
→ Deal-level summaries that show stakeholders, timelines, and follow-ups in one view
→ Always-updated playbooks and win/loss trends based on actual call data
→ Pre-call prep and post-call tasks integrated into a rep’s daily workflow

One thing we loved:
Glyphic’s coaching tools make it easy for managers to spot patterns and take action. If a rep keeps skipping next steps or struggles with discovery, the data brings it to the surface with specific call examples and suggestions. It makes coaching focused, practical, and easier to scale.

Try Glyphic for yourself

Glyphic offers a free two-week trial so you can see how it fits into your sales workflow. Set it up in minutes with just your calendar and HubSpot or Salesforce.

Start coaching reps, syncing structured insights to your CRM, and uncovering what drives your deals.

Try it now at glyphic.ai.