In this series, we talk with the founders and CEOs behind the top AI notetaking tools to learn how they’re built, what they do best, and how they fit into real sales and CS workflows.

In this video, we sit down with Aditya Kothadiya, founder and CEO of Avoma.

Watch to see how Avoma powers AI meeting notes across teams, syncs structured data to HubSpot, delivers customizable coaching insights, surfaces deal risks, and acts as an internal ChatGPT for your entire conversation history.

Meet Avoma

First, a fun fact: did you know Avoma is actually an acronym that stands for A Very Organized Meeting Assistant?

That name goes all the way back to the early days of the company. Avoma launched over seven years ago, long before AI note takers were common and before tools like ChatGPT existed. In those early years, the team didn’t rely on prebuilt AI models. Instead, they used real human note takers to label and structure conversation data, building a strong foundation for what would become a much more powerful platform.

Founder and CEO Aditya Kothadiya started Avoma with a clear focus: help revenue teams run better meetings and make faster decisions. That meant capturing the right insights, organizing them clearly, and making sure important details didn’t get lost across tools and teams.

Today, Avoma has grown into a full conversation intelligence platform. It captures meetings, syncs structured notes into HubSpot, identifies coaching opportunities, flags deal risks, and helps teams analyze patterns across every stage of the customer journey. Sales, success, onboarding, and even internal teams can all use Avoma in slightly different ways, with flexible templates, views, and permissions to match.

Feature highlights

CRM sync that stays structured and up to date
Avoma pulls insights like pain points, goals, and workflows from your calls and automatically syncs them to the right fields in HubSpot. As new meetings and emails happen, it re-summarizes those fields so your CRM reflects the most current information without piling on clutter.

Conversation intelligence that surfaces what matters
Avoma analyzes every call to extract patterns, highlight risks, and uncover trends across your pipeline. You’ll see what top performers do differently, which deals need attention, and where customers are getting stuck. It gives leaders the visibility they need without having to dig through recordings.

Ask Avoma across meetings, deals, or your entire org
Need to prep for a follow-up or spot gaps in a deal? Ask Avoma to summarize calls, list objections, or surface positive feedback from any part of your conversation history. You can search at the meeting, deal, or org level and get answers with links to the original context.

Coaching and scorecards that scale with your team
After each meeting, Avoma provides coaching insights on talk speed, structure, discovery depth, and more. For teams with a defined sales methodology, you can layer on scorecards to track rep performance and progress over time. It’s a hands-off way to keep coaching consistent.

Track themes (not just keywords) with AI
Avoma uses semantic tracking to identify when customers bring up key topics, even if they phrase things differently. You can set alerts for themes like pricing, competitors, or churn risks and send them straight to Slack, so your team stays informed in real time.

Flexible setup for every function on your team
Avoma is built to support multiple teams in one place. Sales, CS, onboarding, and even internal calls can each have their own templates, data workflows, and user views. You don’t need different tools or a one-size-fits-all setup. Just tailor it to each group’s workflow and let them run with it.

Why Avoma stands out

Avoma turns conversations into structured insights your entire team can use. It goes beyond transcription by updating HubSpot fields, identifying coaching opportunities, and spotting deal risks automatically. Every part of the platform is built to support real sales and CS workflows at scale.

What makes it different:
→ Syncs key insights into HubSpot properties and keeps them updated over time
→ AI assistant that pulls answers from calls, deals, or company-wide history
→ Coaching feedback and rep scorecards without manual call review
→ Tracks customer themes using semantic matching instead of basic keywords
→ Works across teams with flexible templates, permissions, and workflows

One thing we loved:
Avoma’s HubSpot sync is incredibly precise. It updates individual fields like pain points or goals with AI-summarized notes and keeps them clean over time. That kind of structured automation is rare, and it makes a big difference when you're managing dozens of deals or accounts.

Try Avoma for yourself

You can get started with a 14-day free trial at avoma.com. The trial includes full access with no limits, so you can test AI notes, coaching insights, CRM sync, and more.

If your team uses HubSpot, you’ll be able to map notes directly to deal and contact properties right away.