What’s driving your closed-won deals? Use ChatGPT to find out.

Just because you won deal doesn’t mean you know why you won.

But the more you understand what’s driving success, the easier it is to close more deals like it.

By analyzing your closed-won deals, you can identify:

→The biggest pain points and priorities that led buyers to take action
→ The sales techniques that helped move deals forward
→ The discovery questions that created the most engagement and urgency
→ How to refine your sales process to win more deals faster

Instead of relying on gut instinct, use AI to surface patterns across your best deals and refine your approach based on what’s actually working.

What you’ll need

→ 10+ transcripts from closed-won sales calls (pulled from your AI notetaker)
→ A ChatGPT account (or another AI tool that can process long text inputs)
→ The prompt below

🚩 Before you start: Check your company’s AI policies before uploading sales call transcripts. Many AI tools store input data, so avoid using free or non-compliant versions for sensitive information.

The ChatGPT prompt

Copy and paste this into ChatGPT along with your closed-won sales call transcripts:

Analyze the last 10 closed-won deals and identify key success factors. Provide a structured report that includes:

Common Patterns in Buyer Pain Points & Urgency:
- Recurring challenges or needs expressed by prospects
- Indicators of high urgency that accelerated decision-making

Effective Sales Techniques:
- Specific approaches that consistently moved deals forward
- Persuasive tactics or objection-handling strategies that proved successful

High-Impact Discovery Questions:
- Key questions that led to deeper engagement and meaningful insights
- How these questions influenced the buyer’s decision-making process

Deliverable:
Summarize findings in a well-structured report, highlighting actionable insights. Provide clear recommendations on how to replicate these winning strategies in future sales efforts.

Tone & Style:
- Use clear, professional, and concise language
- Present insights in bullet points or a structured format for easy reference
- Focus on actionable takeaways that can be directly implemented by the sales team

What to do with your insights

Once ChatGPT provides your analysis, use the results to refine your sales strategy:

→ Double down on what’s working: If certain discovery questions keep surfacing as game-changers, make sure your entire team is using them.
→ Refine your objection handling: If specific responses are leading to conversions, document them as best practices.
→ Optimize your sales process: Identify trends that consistently speed up deals and apply those learnings across your pipeline.

Understanding why deals are closing helps you build a repeatable sales process that leads to more wins.

Want to make sure buyers stay engaged after the deal is in motion? Check out Arrows AI-powered sales rooms, built for teams running their sales process in HubSpot.