Use ChatGPT to analyze competitor mentions in your sales calls

When a competitor’s name comes up in a sales call, it’s a pivotal moment. Buyers are evaluating options, and how your team responds can make or break the deal. Instead of guessing how these conversations are playing out, you can use AI to analyze past calls and fine-tune your competitive positioning.

By reviewing your call transcripts, AI can help you:

→ Understand how buyers perceive your competitors
→ Uncover the most common objections when comparing your solution
→ Evaluate how well your reps handle competitor discussions
→ Refine your sales talk track with real competitive insights

What you’ll need

→ Call transcripts from your AI notetaker. Most AI notetaking tools allow you to search across all your meetings by keyword. Search for your competitor’s name and pull transcripts from any calls where they were mentioned.
→ A ChatGPT account (or another AI tool that can process long text inputs)
→ The prompt below

🚩 Before you start: Check your company’s AI policies before uploading sales call transcripts. Many AI tools store input data, so avoid using free or non-compliant versions for sensitive information.

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The prompt

Copy and paste this into ChatGPT along with your call transcripts and insert your competitors name where prompted:

Analyze the provided call transcripts for mentions of [competitor name] and extract key insights. Focus on the following areas:

Competitor mentions
Identify how buyers discuss [competitor name], including comparisons, perceived strengths and weaknesses, and key decision factors.

Objections and concerns
Summarize the most common objections or concerns buyers express when evaluating our solution against [competitor name].

Sales rep responses
Assess how our sales representatives handle mentions of [competitor name] and respond to objections. Identify effective strategies and areas for improvement.

Talk track optimization
- Provide actionable recommendations to refine our competitive positioning.
- Suggest improvements to our sales talk track to better address [competitor name] mentions and objections.

Deliver the analysis in a structured format with key themes, trends, and specific examples from the transcripts.

Why this matters

Competitor mentions are one of the most valuable insights in a sales conversation. They reveal:

→ How buyers are comparing your product
→ What strengths and weaknesses they associate with each option
→ Which objections are preventing them from choosing your solution
→ Whether your sales team is effectively handling competitive discussions

By running this analysis, you can uncover patterns across deals and adjust your competitive messaging accordingly. It’s a simple way to ensure your team is prepared for these conversations and winning more of them.

PS if you're in sales and testing this prompt, send the results to your marketing team too - they'll also love these insights! 😉

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More ways to put your meeting notes to work

If you're looking for a way to structure your competitive positioning and ensure your buyers have the right resources at the right time, check out Arrows sales rooms.

Arrows helps sales teams centralize buyer-facing content, streamline follow-ups, and keep deals moving. All from inside HubSpot.