When a property is updated manually, by a form submission, or via an integration by default the property value will only be reflected on a single contact, company, deal, or ticket record.
But… we can use a simple workflow to copy that new value to all the associated records to make it easy to access and use in object specific workflows and reporting.
In this example we’re looking for product usage data being synced from our Postgres app database via Hightouch:
Especially when data in HubSpot is being updated automatically via a form submission or 3rd party integration, using a workflow to keep associated objects up to date removes manual work, while also enabling new ways to use that data to drive action and increase visibility throughout the customer journey.
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