Keep your customer's goals at the forefront of your onboarding strategy

Do you want to know a secret to making your customers successful? It's simple - you need to have a clear understanding of what success means to them.

And in order to achieve that, you need a system that keeps their goals at the forefront of your team's strategy.

Here's a step-by-step guide on how to do it in HubSpot:

1. Add a "goals" field to HubSpot

The first step is to add a "goals" property to your CRM. This property is an open text field where you can document explicitly what outcomes the customer is trying to achieve. Whether it's saving time, increasing revenue, or improving efficiency, you need to know what your customers are striving for.

2:. Make the "goals" property required

Now that you have the "goals" property, you need to make sure that it's completed. You can do this by making it a required property in order to move a record between stages. This will ensure that the field is filled out as early in the journey as possible.

3. Create a mutual action plan

Once you have the shared understanding of the customer's goals, you need to keep them top of mind in every interaction that you have with the customer. This can be achieved by creating a mutual action plan that is shared with the customer. To make the customer-facing plan dynamic, you can set up a data sync to pull in the goals property you just created in HubSpot. This way, any time the goals are updated in HubSpot, you and your customer will be able to see the changes on the mutual action plan in real-time.