In this series, we talk with the founders and CEOs behind the top AI notetaking tools to learn how they’re built, what they do best, and how they fit into real sales and CS workflows.

In this video, we dive into Sembly AI with co-founder and Chief Product Officer Artem Koren.

Watch to see how Sembly helps teams turn conversations into multilingual, structured notes, generate tailored proposals and follow-ups, and sync tasks and insights directly into HubSpot.

Meet Sembly

When Artem Koren and his team started building Sembly in 2019, the landscape looked very different. AI note-takers weren’t common yet, and the idea of having an AI assistant join your meetings felt futuristic. But they saw an opportunity: if AI could sit in on your calls, it could help teams unlock better outcomes with less manual work.

Meeting notes were the first use case, but the team always had a broader vision. They wanted to reduce the time people spent processing conversations, and increase the accuracy and value of the information captured. Over time, that meant not just summarizing what was said, but understanding the context of the meeting, surfacing insights, and helping teams take the right next steps.

Sembly has grown from a simple tool into a robust platform used by thousands of companies around the world. But its core purpose hasn’t changed: make meetings more useful, more actionable, and less of a burden for everyone involved.
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Feature highlights

Shows up to your meetings with zero setup
Sembly joins Zoom, Google Meet, Teams, and Webex calls as a virtual participant. No downloads or browser extensions required. Just connect your calendar and it’s ready to go.

Formats notes based on the meeting type
Sembly knows whether you're running a 1:1, sales call, or kickoff. It adapts the structure of the notes accordingly, so you see the right details for the job, like opportunities in sales calls or blockers in team standups.

Extracts tasks, deadlines, and ownership automatically
Tasks, decisions, risks, and issues are captured and organized automatically. Sembly even tags who said what, assigns owners, and includes due dates when mentioned.

Answers complex questions using your actual meeting history
With Semblian, you can ask things like “Which deals are close to closing?” or “What were the main objections this week?” It scans your meeting data and gives you fast, accurate responses grounded in multi-meeting context.

Creates full-length proposals from your calls
Turn a discovery meeting into a polished sales proposal or project plan. Sembly builds documents with objectives, solutions, pricing, and next steps using your call transcripts and web research.

Delivers role-specific insights after each meeting
You’ll get a personalized set of recommendations based on your role in the call. That could include follow-up ideas, competitive plays to run, or content to send next, ready to act on right away.
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Why Sembly stands out

Sembly is built for teams that want their meetings to lead somewhere. It captures the conversation, understands the context, and turns it into clear next steps, synced data, and real documents. The product fits naturally into existing workflows and gives teams a faster way to follow through after every call.

What makes it different:
→ Formats notes automatically based on the type of meeting
→ Syncs structured notes and tasks directly into HubSpot
→ Includes AI chat that pulls answers from your actual meetings
→ Creates full proposals and reports from call content
→ Surfaces personalized recommendations for follow-up

One thing we loved:
Sembly makes it easy to zoom out and spot patterns across all your meetings. You can pull up a week’s worth of sales calls, see which features came up most, and group opportunities by how far along they are. No tagging or prep work required. It’s a quick way to turn scattered conversations into focused next steps.
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Try Sembly for yourself

Sembly offers a free trial across all plans except enterprise, so you can get started without talking to sales. You’ll be able to test key features like multilingual notes, task extraction, AI chat, and HubSpot syncing.

You can sign up at sembly.ai to start your trial and explore which plan is the best fit for your needs.