In this series, we talk with the founders and CEOs behind the top AI notetaking tools to learn how they’re built, what they do best, and how they fit into real sales and CS workflows.

In this video, sit down with Robin Bonduelle, co-founder and CEO of Claap.

Watch to see how Claap enables flexible video recording, creates magic clips for sharing insights, offers in-app video editing, translates meetings across 99 languages, and transforms conversations into structured data ready for CRM sync and AI-driven workflows.

Meet Claap

Claap wasn’t always an AI note-taker. It actually started as an idea to help people skip meetings altogether.

Robin Bonduelle and his co-founders, who came from places like Amazon and L’Oréal, first built Claap as an asynchronous video tool for remote teams. But as people started heading back into meetings after the pandemic, they realized the real problem wasn’t just avoiding calls. It was figuring out how to capture what happened in those conversations and make that information useful across the whole company.

While many tools focused on quick personal notes, or locked insights inside big revenue platforms, Robin’s team wanted to build something more open and flexible. They saw conversations as the most valuable data in a business and believed teams should be able to turn those insights into structured information they could use anywhere—from CRM updates to AI workflows.

Today, Claap brings together flexible video recording, multilingual support, in-app editing, and unique features like magic clips. It’s designed to help teams turn their meetings into reusable, searchable insights that power real work across sales, customer success, and beyond.

Feature highlights

Flexible recording options
Claap lets you capture meetings however it suits you. You can invite a bot, upload recordings, use a browser extension, or record your screen and camera for asynchronous updates. Whether you’re in a live meeting, sharing a quick explainer, or working offline, Claap helps make sure you don’t miss important moments.

Magic Clips for shareable insights
Instead of watching long recordings from start to finish, Claap helps you pull out the highlights. Magic Clips let you automatically extract key moments, like objections or competitor mentions, and save them as short video snippets you can easily share with your team. It’s handy for sales enablement, training, or keeping everyone informed.

In-app video editing
Sometimes you need to remove sensitive details or tighten up a recording before sharing it. Claap’s built-in video editor makes it simple to trim sections from both screen recordings and meetings, right inside the app. You don’t need any extra tools.

Translation and multilingual support
Claap is designed for global teams. It can translate transcripts and insights into 99 languages, so you can share conversations with colleagues anywhere in the world. Whether your calls are in Spanish, French, or Japanese, Claap makes it easy for everyone to stay on the same page.

Structured insights tailored to your team
Claap does more than just summarize meetings. You can capture specific details from calls, like sales frameworks, scorecards, or custom fields, and export them in structured formats. It’s a practical way to turn conversations into useful data for your CRM or reports.

Smart Columns for new questions
Claap helps you explore past conversations in fresh ways. With Smart Columns, you can ask new questions about your meeting history, like finding every mention of a competitor or customer pain point, and instantly create new data columns without rewatching old recordings.

Workspace views for team collaboration
Claap organizes insights into channels and views, combining the feel of a wiki with the flexibility of a database. You can filter, sort, and display data any way you like, making it easier for teams to share knowledge and spot trends.

Deep integrations with CRM tools
Claap connects smoothly with HubSpot, Salesforce, Pipedrive, and Attio. It’s not just about exporting data. You can also pull updates from your CRM back into Claap, so everything stays in sync no matter where you’re working.

Granular sharing and permissions
Claap gives you precise control over who can see, comment on, or edit recordings and insights. From public links to private team notes, it’s built to handle privacy needs across different teams and regions.

Why Claap stands out

Claap helps teams turn conversations into structured, shareable data they can use across tools like HubSpot and Salesforce. It’s built for flexibility, letting you record meetings in different ways, edit videos, create magic clips, and translate conversations into 99 languages.

What makes it different:

→ Records live meetings, uploads, and async videos
→ Turns key moments into shareable Magic Clips
→ Includes built-in video editing
→ Supports translation and subtitles in 99 languages
→ Captures structured data for any business framework
→ Syncs data both ways with CRM tools
→ Lets you find new insights in past calls with Smart Columns

One thing we loved:‍

Magic Clips make it easy to share important moments from meetings without having to watch the whole recording. It’s a huge time-saver for teams.

Try Claap for yourself

You can try Claap for free at claap.io. There’s a freemium option as well as trials for advanced features.

Claap lets different teams within the same company use different licenses to fit their needs, so sales teams can unlock deeper integrations and automations, while internal teams can choose lighter plans.