The Future of The Connected Platform

Maximizing GTM with HubSpot

Yamini Rangan

CEO, HubSpot

Daniel Zarick

CEO, Arrows

Join HubSpot CEO Yamini Rangan and Arrows CEO Daniel Zarick as they dive into the importance of integrating the entire customer journey in one connected platform.

• Learn how HubSpot is advancing as a true connected customer platform and what this means for businesses looking to scale on HubSpot
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• Understand the consequences of disconnected customer-facing teams and learn how organizations today are scaling with HubSpot

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Target the Right Leads at the Right Time

Marketing in HubSpot

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Speakers

Taylor Corrado

Senior Director of Brand Marketing, Wistia

Jared Fuller

Chief Nearbound & Partner Officer, Reveal

Hannah Goldberg

Solutions Architect, HubSpot

When you run marketing in a platform that connects the entire customer lifecycle like HubSpot, leads can be identified and worked from the top-of-the-funnel to the bottom more effectively.
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This session will highlight tactical workflows from Wistia and Reveal which support better targeting, list building, engagement, and handoffs to sales.

Here are two examples:

→ Optimize Lead Handling: Use engagement data from live webinars to send the right leads to sales, score accounts, and automate follow-ups for higher conversion rates
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→ Build Effective Promotion Lists: Uncover which partners your customers and open opportunities are working with to build promotion lists for feature launches and joint events

Speed up your Sales Pipeline

Sales in HubSpot

Speakers

Molly Sunwoo

Strategic Partnerships Manager, Aircall

Scott Bilodeau

Director of Solutions Engineering, PandaDoc

Mike Adams

Founder & Chairman, Grain

Kyle Jepson

Principal Evangelist, HubSpot

When you integrate powerful sales tools into HubSpot, you can manage your sales pipeline more effectively from initial contact to deal closure.

This session will showcase tactical workflows from Aircall, Grain, and PandaDoc that enhance sales processes and increase team efficiency.

Here are some examples:

Informed Prospecting: Initiate targeted outreach to prospects and opportunities based on call outcomes

Risk Identification: Utilize automated AI qualification notes from meetings to swiftly identify at-risk deals

Automated Closing: Streamline the closed-won process by automatically generating tailored proposals using deal-specific information

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HubSpot Doesn’t Stop at Closed-Won

Customer Success in HubSpot

Speakers

Paul Weston

GM of Service Hub, HubSpot

Shareil Nariman

Head of Customer Experience, Arrows

Collette King

PM for Customer Success, HubSpot

Learn how to use HubSpot effectively for onboarding and customer success from the moment a new deal closes. This session will guide you through practical steps and specific examples for managing customer transitions and monitoring their journey.

Here's what we'll cover:

Smooth Handoffs: Automatically kick off an onboarding checklist when a deal is closed-won to ensure a seamless transition from sales to customer success

‍Monitor Customer Health: Track customer health with HubSpot’s new health score feature (in private beta!), set alerts for changes, and take action when needed

‍Active Engagement: Automatically contact happy customers for feedback through NPS surveys and request case studies directly based on their health scores

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